Tuesday, February 07, 2012
Materials & Downloads
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Input Materials - Full set of Data Definitions
and Job Descriptions
 

SmartScreen - A User Friendly Data Input Template



Page Contents
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WMG Contacts
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EMEA Headquarters
39 Allée des Oliviers
F-06330 Roquefort les Pins
FRANCE

Corporate Headquarters
237 West Main Street
Los Gatos, CA 95030
USA

Steve Schwarzer
+1 408 399 4900 x231
+33 (0)4 93 77 08 28
steve@wmgnet.com

Stephanie Friedman
+1 404 551 3781
steph@wmgnet.com 

Amaya Solís
+34 636 399 325
amaya@wmgnet.com



Survey Sponsors
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eBay
Google


  

PolicyCentral
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Compensation related policy and practices information for our surveys is collected and analyzed at Policy Central, now with over 100 topics from which you can choose.

Learn more

Need Help?  

Phone: + 1 408 399 4900

e-mail: policycentral@wmgnet.com


  

Media / Advertising Compensation Survey - 2012 International Edition

We invite you to participate in the third annual Media / Advertising Compensation Survey - International Edition. 

This study has been designed to collect and analyze key information and roles found within the advertising and media industry.  Positions covered include Account Management, Sales, and other support functions. These roles have resulted from the significant increase in advertising and with the new mass media exposure.  

We are pleased to be able to help companies with assessing the market rates for these quickly evolving functions.

Google and eBay have commissioned Western Management to conduct this study.  Both companies have helped considerably with the development of the survey, and we would like to thank them for their assistance and leadership.  As a result of this sponsorship, all participants will receive a reduced-cost summary of the survey results.

To learn more about how to participate, please contact:

Stephanie Friedman
steph@wmgnet.com
+1 404 551 3781 

 

Amaya Solís
amaya@wmgnet.com
+34 636 399 235  

 

Steve Schwarzer
steve@wmgnet.com
+1 408 399 4900 x231

Survey Schedule
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February 2012 Distribution of Input Materials
31 May 2012    Data Submission Deadline
August 2012 Results Available for Participants

  

Invited Participants (Partial List)
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ADVERTISING AGENCIES

         

 

24/7 Real Media
Acxiom
AdPepper
AdRevenue
Advanstar Communication
Advertising.com
Advo
Aegis Group
Banta
BBDO
Blinck
Canon Communication
Carat Interactive
Carmichael Lynch
Catalina Marketing
Diversified Business Communications
Corbis
Cox Target Media
Crown Media Holdings
Daktronics
DDB Advertising
J.C Decaux
Digitas
Doner
DMGT
DraftFCB
EMAK Worldwide
Euro RSCG Worldwide
Fallon Worldwide
Focus Media Holding
Freud Communications
Getty Images
Grey Group
G2
Havas Media
Haymarket Media

 

IDG
Incisive media
Initiative
Interpublic
Jack Morton Worldwide
JC Decaux
Kaplan Thaler
Leo Burnett
Lowe & Partners
Marketing Drive Worldwide
McCann Erickson
McCann Worldwide Group
Media Edge (Group M)
MediaCom (Group M)
Medicus
Mindshare (Group M)
MRM - McCann Relationship Marketing
Ogilvy & Mather Worldwide
OMD
Omnicom
Publicis
Rapp Collins Worldwide
Right Media
Saatchi & Saatchi
StarCom
Taylor Nelson Sofres
Triple Crown Media
United Business Media LLC
Universal McCann
Vizeum
Williams-Labadie
William Reed Publishing
WPP
Young & Rubicam Brands
ZenithOptimedia UK
 

 

 

ENTERTAINMENT, BROADCASTING, TELEVISION AND RADIO

Acme Communications
BBC
Beasley Broadcasting
Bertelsmann
Black Entertainment Network
Bloomberg News
British Sky Boadcasting Sky Media
Cablevision Systems
Canal+
CBS
CBS Outdoor
Channel Four
Citadel Broadcast
ClearChannel Broadcast
ClearChannel Communications
DirecTV
Disney ABC Media Networks
Emmis Communications
Endemol
Entercom Communications
Entertainment Rights
Entravision
Euronews
EuroSport
Fisher Communications
Five (Channel 5)
Flextech
France Television Publicite
France24
Fremantle Media
Gestevision Telecinco
Gray Television
Hit Entertainment
Ion Media Network
ITV
Landmark Communications
Liberty Sports Group
LifeTime Television
Lodgenet
Major League Baseball
Mediaset

 

Metropole Television M6 Publicite
MSNBC Interactive News
NBC Universal
Nexstar Broadcasting
Nickelodeon
NRJ Group
NTN Buzztime
Outdoor Channel
ProSiebenSat.1 Media
Publiespana (T5 TV, Fininvest)
QVC UK
Radio One Broadcasting
RAI Radiotelevisione Italiana
Rainbow Media
Regent Communications
RTL - Bertelsmann
Salem Communications
SanomaWSOY
Scripps Networks
Sinclair Broadcast Group
Sipra
Sirius Satellite Radio
SMG
Spanish Broadcasting
Starz Entertainment
Starz Media
Telecom Italia Media
TF1
Time Warner
Time Warner Cable
Turner Broadcasting System
Versus (FKA Outdoor Life Network - OLN)
Viacom
Virgin Media
Walt Disney HQ
Warner Brothers
Warner Cable
World Wrestling Entertainment
Worldspace
WPT Enterprise

 

  

PRINTING AND PUBLISHING

AC Neilson
Advance Publications
Associated Newspapers
Axel Springer
Bauer Media
Bauer Verlagsgruppe
Butterworths
Consumer Source
Cumulus Media
De Telegraaf
Dennis Publishing
Dolan Media
Editis
El Mundo
EMAP
EMI Group
Entertainment Publications
Euromoney
Financial Times Group
Freedom Communications
Fry Communications
Gatehouse Media
Gemstar TV Guide
Gruner & Jahr
Grupo Unedisa
Guardian Media Group
Hachette Filippachi
Harper Collins
Hearst
Houghton Mifflin
Houston Chronicle
Independent News & Media
John Wiley
Johnson Publishing
Journal Communications
Journal Register
Koninklije Wegener
Lagardere Publicite 

 

Lee Enterprises
LexisNexis
Los Angeles Times
McGraw-Hill
Mecom Group
MediaNews Group
Mondadori
Monrif
National Magazine Company
News International
NewsCorp
Newsday
Newsweek
Northcliffe Media
Paddock Publications
Pearson
Primedia
Promotora de Informaciones
R.H. Donnelley
RCS (Rizzoli Corriere Della Sera)
Readers Digest
Redactive Media Group
Reed Business Information
Reed Elsevier
Reed Elsevier US
Sage Publications
SanomaWSOY
Tampa Tribune
The Economist
The Press Democrat
Time
TimeLife
Tribune Companies
Trinity Mirror
Unidad Editorial
Wenner Media
Yell Limited
Zondervan
 

 

WEB / INTERNET

         

 

Adconion
AllBusiness.com
Amazon
AOL
Autobytel
Bankrate.com
Belo Interactive
BusinessWeek Online
Choice Media
Citysearch
Classified Ventures
Cnet (CBS Interactive)
CNET Networks
CondéNast
Cox Enterprises
Craigslist
Daum Communications
Discovery Communications
Doubleclick
E.W. Scripps
Easyvoyage
eBay
Edgar Online
Edmunds.com
Efficient Frontier
Electronic Arts
ESPN
Expedia
Facebook
Fairchild Bridal Group Internet
Fast Search and Transfer
Faversham House Group
Forbes
Fox Interactive Media
Freenet
Gannett
Google
Group SeLoger.com
Hearst-Argyle Television

 

Hi-Media
HLTH
IAC Search & Media
Infospace
InfoUSA
Interactive Group
Internet Broadcasting Systems
iVillage
Jobsite UK (worldwide) Ltd
Jupitermedia
Lastminute.com
Looksmart
Lycos Europe
Microsoft
Miva
Monster.com
MSN
MSNBC Cable
MTV Networks
Napster
Nascar.com
Opera Software
Orbitz
Priceline.com
RealNetworks
Reuters
Rodale
Sabre Holdings Corp / Travelocity
Shopping.com
Shopzilla
SINA
Slate Magazine
Star Tribune
Track Data
Trader Media
Travelport
Valueclick
Walt Disney Internet Group
Yahoo
 


  

Countries
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The countries which have been included in the survey this year include:

France
Germany
Italy
Netherlands
Norway
Spain
UK

If you have a small population of media-related employees in any of theses countries please include them in your data submission.  Your one or two incumbents may be the one that helps us achieve a critical mass meaning relevant reportable data.


  

Sample Reports / Report Formats
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Simplified Reporting Is Now Available Through DataCentral®, our on-line data reporting system...

Whether you only need the basic Standard Report, which covers all of the participants and all of the jobs, or complex reporting “drill-down” capabilities, all levels of survey results can be obtained from DataCentral.

You can download both .PDF and/or .XLS versions and save your reports on your PC for access and use at anytime in the future. You can also run unlimited data cuts based on selections by company, media sector, geography, employment/revenue size, etc.

You can access DataCentral on a 24x7 basis to download the Standard Report in .PDF and/or .XLS or generate your own reports online, and get immediate results. You have complete flexibility in defining your own reports. Output is available in PDF and Excel formats. Your DataCentral access allows you to run as many reports and formats as you need. Uploadable job descriptions in Excel, Word and Adobe Acrobat are also available.

Advantages of DataCentral are:

Maximum flexibility in report definitions
Generate as many reports as you need with 24x7 access
Graphic comparison reports – displays how you compare to the market
PDF and Excel results immediately available for viewing, printing or uploading
Complete control in selecting your report coverage by:

Company Selections  
Company Size by Revenue
Company Size by Employment
Business Segment and Product Category
Geographic Area:  Region/Country/Metro Area 
Data Elements and Statistics Calculations
Percentiles
Standard Deviations
Weighted and Simple Averages
And more!

For a live demonstration of the power, flexibility and capabilities of DataCentral go to www.wmgnet.com and log on to DataCentral with the User Name:  DEMO and the Password:  DEMO, or call Steve Schwarzer at 408 399 4900 ext. 231 for a guided tour.

A wide variety of reports are available to display the data from the survey in both .PDF and .XLS. 

Summary Report: Displays a line of data for each job, including basic statistics such as:  Average or Median Base Pay

Average or Median Bonus 
Average or Median Variable Cash
Average or Median Target Variable Cash Percentage
Average Span of Control 
Total Number of Incumbents 
Total Number of Companies

Click here to view a sample of the Summary Report

Detail Report: Provides a full page of data analysis for each job, including statistics on each pay element such as:

Highest Rate Reported 
90th, 75th, 50th, 25th, 10th Percentiles 
Lowest Rate Reported 
Number of Employees Reported 
Employee Weighted Average 
Number of Companies 
Company Weighted Average
Earnings Mix: Showing Base Pay, Variable Cash as a percentage of Total Cash 
Prevalence and Impact Statistics and Analysis for various Pay Elements 

Click here to view a sample of the Detail Report

Breakout Report: For each survey job, displays employee weighted averages of each pay element by Product Segment, Region,

Annual Base Pay
Annual Variable Cash
Total Cash
Total Number of Incumbents 
Total Number of Companies 

                    Click here to view a sample of the Breakout Report

Geo by Job Report: Shows all geographic areas in each job with the Relative Index comparing the  data to the National Average.

Click here to view a sample of the Geo Report

 All of these formats, and more are available through DataCentral; where you can run, download and save unlimited reports based on your own selection criteria.


  

Participation Fees
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 Low Price-Points!

  Standard Report Custom Report  
1 Country
2 Countries
3 Countries or More

€ 350
€ 700
€ 1,050

€ 1,000
€ 2,000

€ 3,000

 

REDUCED PARTICIPATION FEES

Thanks to our Sponsors, eBay and Google, participants will receive a copy of the Standard Report at a significantly reduced cost

All Subscription Levels Include Unlimited access to the DataCentral™ and PolicyCentral™online data analysis tools for those countries which you have submitted. Please see the Input Materials for complete descriptions of the three different Report Levels.

Optional Reports are available directly from Western Management. Such reports include CD-ROM reports, printed copies, custom reports, and the like.

Discounts  2011 participants will receive a 10% discount on the 2012 edition. Order your report by 30 June, and receive a 5% discount.  Participants who submit their data by the input deadline (31 May 2012) will receive a 10% discount. Participants in our US Media / Advertising Sales Survey will also receive a 10% discount.


  

Job Coverage
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DIRECT SALES

Media Sales Account Executive – Entry
Media Sales Account Executive – Intermediate
Media Sales Account Executive – Career
Media Sales Account Executive – Senior/Expert
Media Sales Account Executive – Consultant
Media Key Account Manager – No Staff Responsibilities
Media Regional Account Manager – No Staff Responsibilities

Media Key Account Manager – Staff Management Responsibilities
Media Regional Account Manager – Staff Management Responsibilities
Media Sales Account Manager 
Media Sales Account Senior Manager
Media Sales Account Vice President
Media Sales Account Senior Executive

INSIDE SALES

Inbound Media Sales Associate
Inside Media Sales Account Executive – Entry
Inside Media Sales Account Executive – Intermediate
Inside Media Sales Account Executive – Career
Inside Media Sales Account Executive – Senior/Expert
Inside Media Sales Account Executive – Consultant

SUPPORT

Sales Assistant
Sales Administrator/Support Specialist - Entry
Sales Administrator/Support Specialist – Intermediate
Sales Administrator/Support Specialist - Career

Sales Administration Manager
Sales Administration Senior Manager

Media Strategist/Account Manager - Entry
Media Strategist/Account Manager - Intermediate
Media Strategist/Account Manager - Career
Media Strategist/Account Manager – Senior/Expert
Media Strategist/Account Manager - Consultant

Media Strategist Manager
Media Strategist Senior Manager
Media Strategist Vice President

Ad Operations Trafficker – Entry
Ad Operations Trafficker – Intermediate
Sales Trainer – Entry
Sales Trainer – Intermediate
Sales Trainer – Career

Sales Training Manager
Sales Training Senior Manager

Sales Forecast Analyst – Entry
Sales Forecast Analyst – Intermediate
Sales Forecast Analyst – Career

Sales Forecasting Manager
Sales Forecasting Senior Manager


  

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