Wine Industry Compensation Survey - 2017

Current Survey Status

2017 Survey Results Available on DataCentral®

Participating This Year?

Click Here to let us know if you'll be participating in this years survey!

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Donna Bowman
+1 408 399 4900 ext. 228

Steve Treder
+1 408 399 4900 ext. 225


Compensation related policy and practices information for our surveys is collected and analyzed at PolicyCentral, with over 100 topics from which you can choose.

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Survey Blog

2017 Survey Results Available on DataCentral®

12 May 2017

2016 Survey Results Available on DataCentral®
04 May 2016

2015 Survey Results Available on DataCentral®

16 April 2015

Western Management Group invites you to participate in the 26th annual edition of the Wine Industry Compensation Survey. Last year’s edition of the survey contained data from 159 companies with 277 wineries/vineyards.  Data was submitted on 263 jobs, with over 15,000 individual employee pay rates.

Advisory / Design Team

We would like to thank the members of the Advisory / Design Team for their support and assistance in designing this survey.

Constellation Brands
Delicato Family Vineyards
Don Sebastiani And Sons
E. & J. Gallo
F. Korbel & Brothers
Fetzer Vineyards
Francis Ford Coppola Presents
Freixenet USA
Groth Vineyards & Winery
Honig Vineyard & Winery
Jackson Family Enterprise
Wente Vineyards
The Wine Group

Key Features

  • Actual Total Cash, Most Recent Variable Cash Payout, Other Cash Payout as well as Targeted Bonus Percent
  • Geographic breakouts of data for major regions, state, and over 100 major metropolitan areas throughout the country
  • Case Production, Geographic and Revenue Level breakouts
  • 159 participants with of over 277+ wineries/vineyards were included in the 2016 edition
  • Over 250 key benchmark jobs, each with detailed job descriptions, and consistent leveling methodologies

New This Year

Please refer to the survey Input Instructions for a full list of updated and revised survey content.

Survey Schedule

December 2016
TBA January 2017
1 February 2017
15 February 2017
April 2017
Distribution of Input Materials
Survey Participant Meeting
Effective Date of Data
Deadline for Submission of Data - Earn a $75 discount for submitting on-time!
Results Available for Participants via DataCentral®

Survey Fees

All survey results are delivered via our DataCentral® online survey report tool, and the report fees for your company will depend on the subscription level you choose and the size of your company in case volume. 

With DataCental you will have YEAR ROUND access to either the Standard Reports which includes data from ALL participants on ALL jobs, or the Custom Reports where you can create your own report selections based on your choice of companies, product sectors, geographies, revenue, etc. With the Custom Report you have complete control of the complexity of analyses, comparisons, and customization of results from the survey database, and you can run an unlimited number of reports to satisfy your needs on a 24x7 basis. All results are provided in both PDF and XLS Formats, including uploadable XLS versions.

   Standard Reports   Custom Reports
Under 50k cases  $ 775   $ 1,400
50k – 99k cases   $ 1,100   $ 1,825
100k – 499k cases                       $ 1,475   $ 2,250
Over 500k cases   $ 1,900   $ 2,700

Survey Discounts

We firmly believe in rewarding our survey participants for helping to make our surveys better. You can earn significant discounts this year!

$ 75   On-Time Discount if you submit your data by 15 February 2017  
$ 75   Early Order Discount if you submit your order by 15 March 2017  
$ 75   Previous Participant Discount for all 2016 Wine Industry Survey Participants  
 $ 100   PolicyCentral Discount if you complete/update the "CORE" topics in PolicyCentral
$ 500   New Participant Referral Discount to you for each new participant you refer – PLUS the company you refer also receives this discount!

Survey Results and Samples - DataCentral®

There are two levels of results access available depending on your needs…whether you only need the Standard Report in PDF or XLS format covering ALL of the participants and ALL of the jobs, or Custom Report access which provides complex reporting “drill-down” capabilities.  Regardless of the level chosen, all participants will receive a FULL YEAR of 24x7 access to DataCentral® to download your reports online, or run unlimited Custom Reports and get immediate results. Both levels described below will provide the analyses in both PDF and XLS Formats.

Download the full survey Standard Report which contains ALL data from ALL participants.  Your data is included in the computation of job data statistics and totals.  Available in both Adobe Acrobat.pdf and Excel.xls formats, at no additional cost. 

  • Job Descriptions:  Uploadable job descriptions in Excel, Word and Adobe Acrobat are also provided at no additional cost.
  • Summary Report:  Displays a line of data for each job, including basic statistics such as:
Average or Median Base Pay 
Average or Median Bonus 
Average or Median Variable Cash Compensation
Average or Median Total Compensation
Average or Median Target Bonus Percentage
Average Span of Control 
Total Number of Incumbents 
Total Number of Companies

View a sample of the Summary Report

  • Detail Report:  Provides a full page of data analysis for each job, including statistics on each pay element such as:
Highest Rate Reported 
90th, 75th, 50th, 25th 10th Percentiles 
Lowest Rate Reported 
Number of Employees Reported 
Employee Weighted Average 
Number of Companies 
Company Weighted Average
Earnings Mix: Showing Base, Variable Cash Compensation as a percentage of Total Cash 
Prevalence and Impact Statistics and Analysis for various Pay Elements

View a sample of the Detail Report

  • Breakout Report:  For each survey job, displays averages or median of each pay element by Case Production, Geographic Area and Revenue.
Average or Median Base Pay
Average or Median Bonus 
Average or Median Variable Cash Compensation
Average or Median Total Cash Compensation
Average or Median Target Bonus Percentage
Total Number of Incumbents 
Total Number of Companies 

View a sample of the Breakout Report
  • Uploadable Excel Report:  Provides a job-by-job spreadsheet report with all of the major statistics and pay elements laid out in a readily uploadable format for third party analysis software.
The Custom Report Option offers detailed and full customized reporting capability.  Ideal for participants who need reports based on a selected set of participants or to meet specific scoping criteria.  You have complete control and flexibility in defining your own reports to include the pay elements and statistics you require.

Company Selections
Company Size by Revenue, Case Production, or Employment
Geographic Area: Region/State/Metro Area
Data Elements and Statistics Calculations
Custom Percentiles
Standard Deviations
Weighted and Simple Averages
Data Aging
And much more!

Includes all of the above reports from the Standard level PLUS

  • Uploadable Excel Breakout Report:  Similar to the Uploadable Excel Report above, PLUS adds the ability to split the results into categories such as Geography, Product, or Revenue, etc.
  • Market Comparison Report:  Provides a tabular and graphic comparison of your own company data to that of your selected market. An easy way to show competitive standing of your company.
View a sample of the Market Comparison Report

For a live demonstration of the power, flexibility and capabilities of DataCentral go to and scroll down to ”Our Features” under “DataCentral” and click on “Take a Test Drive”, or call Donna Bowman at +1 408 399 4900 ext 228 for additional guidance.

Recent Participants - 2016

* Denotes subsidiary vineyard/winery 

 Accolade Wines
   *Geyser Peak Winery
Adams Wine Group
   *Pack N' Ship Direct
   *Royal Oaks Winery
   *Sonoma Estate Vintners
   *White Cottage Ranch
Allied Grape Growers
Anderson & Middleton
   *Buried Cane Winery
   *Cadaretta Winery
   *Clayhouse Wines
   *Middleton Family Wines
Artesa Winery
Atlas Vineyard Management
   *Domain Hill & Mayes
   *Henry Hill & Company
Benziger Family wines
Bogle Vineyards
Boissett Family Estates
   *Buena Vista Winery
   *De loach Winery
   *Raymond Vineyard and Cellars
Cakebread Cellars
Charles Krug Winery
Chateau Montelena Winery
Classic Wines
   *Lutum Winery
   *Price Family Winery
   *Three Sticks Winery
Cliff Lede Vineyards
Clos Du Val
Constellation Brands
   *Blackstone Winery
   *Canandaigua Winery
   *Clos Du Bois Wines
   *Cribari Winery
   *Dunnewood Vineyards
   *Estancia Estate Winery
   *Estancia Vineyards
   *Franciscan Oakville Estates
   *Gonzales Winery
   *Hogue Cellars
   *Icon Estates
   *Mission Bell Winery
   *Mount Veeder Winery
   *R.H. Phillips Vineyard
   *Ravenswood Winery
   *Robert Mondavi
   *Robert Mondavi Coastal
   *Simi Winery
   *Sunnyside Winery 
   *Toasted Head Vineyards
   *Turner Road Vintners
   *Venezia Winery
   *Vincor USA
   *Wild Horse Winery & Vineyards
Crimson Wine Group
   *Archery Summit Winery
   *Chamisal Vineyards
   *Double Canyon
   *Pine Ridge Winery
   *Seghesio Family Vineyards
Cuvaison Winery
Darioush Winery
Delicato Family Vineyards
Derby Wine Estates
Distinguished Vineyards & Wine Partners
   *Argyle/Dundee Wine Company
   *Mac Rostie Wines
Domaine Carneros
Domaine Chandon
   *Newton Vineyards
Don Sebastiani & Sons
Dry Creek Vineyard
Duckhorn Wine
E. & J. Gallo Winery
   *E. & J. Gallo Winery/Sonoma
   *E. & J. Gallo Winery/Fresno
F. Korbel & Brothers
   *Heck Cellars
Far Niente Winery
Ferrari Carano Vineyards & Winery
Fetzer Vineyards
Folio Wine
   *Hangtime Wines
   *Isabel Mondavi
   *M By Michael Mondavi
   *Oberon Wines
Frank Family Vineyards
Foppiano Vineyards
Freixenet USA
   *Gloria Ferrer
Frog's Leap Winery
Gary Ferrell Winery
Gibson Wine
Groth Vineyards & Winery
Gundlach Buncschu Winery
Hall Wines
Harlan Estates
Hess Collection Winery
Honig Vineyard & Winery
Hope Family Wines
   *Austin Hope Winery
   *Candor Wines
   *Liberty School Winery
   *Treana Winery
J Vineyards & Winery
J. Lohr Vineyards And Winery
   *Ariel Vineyards
Jackson Family Enterprises
   *Arrowood Vineyards & Winery
   *Byron Vineyard & Winery
   *Cambria Winery & Vineyard
   *Camelot Winery
   *Edmeades Winery & Vineyards
   *Freemark Abbey Winery
   *Highland Estates

   *Kendall Jackson Wine Estates
   *La Crema Vinera
   *Matanzas Creek Winery
   *Murphy-Goode Estate Winery
   *Robert Pepi Winery
   *Stonestreet Alexander Mountain Estate
JaM Cellars
Jordan Vineyard & Winery
Joseph Phelps Vineyards
Kenzo Estate
King Estate Winery
LangeTwins Winery
Larkmead Vineyards
Markham Vineyards
Maverick Enterprises
Merryvale Vineyards
Mumm Napa Valley
Napa Wine Company
   *Yount Mill Vineyards
Negociants USA
O”Neill Vintner and Distillers
Opus One
Pahlmeyer Winery
Paul Hobbs Winery
Peju Province Winery
Peter Michael Winery
Purple Wine and Spirits
Ridge Vineyards & Winery
Rodney Strong Vineyards
Rombauer Vineyards
Round Pond Estate
Rusack Vineyards
Schramsberg Vineyards
Schug Carneros Estate
Silver Oak Wine Cellars
Silverado Vineyards
Sonoma-Cutrer Vineyards
St. Francis Winery & Vineyards
St. Supery Vineyards & Winery
Ste. Michelle Wine Estates
   *Columbia Crest Winery
   *Conn Creek Vineyards
   *Domaine Ste. Michelle
   *Erath Vineyards
   *Hawk Crest Winery
   *Northstar Winery
   *Snoqualmie Vineyards
   *Spring Valley Vineyard
   *Stags Leap Wine Cellars
   *Stimson Estate Cellars
Syar Family Vineyards
Terlato Wine Group
   *Alderbrook Winery
   *Chimney Rock Winery
   *Episode Winery
   *Jaeger Vineyards
   *Rutherford Hill Winery
   *Sanford Winery
   *Tangley Oaks Winery
The Wine Group
   *Almaden Cellars
   *Big House Wines
   *Concannon Vineyards
   *Cutler TWG
   *Franzia Vineyards
   *Fresno TWG
   *MacFarland TWG
   *Mogen David
The Coppola Companies
   *Ingelnook Winery
   *Rosso & Bianco
Treasury Wine Estate
   *Acacia Winery
   *Asti Winery
   *Beaulieu Vineyard
   *Beringer Winery
   *Blossom Hill Winery
   *Canoe Ridge Vineyard
Carmenet Vineyards
   *Chateau Souverain
   *Chateau St. Jean
   *Echelon Vineyards
   *Etude Winery
Jade Mountain Winery
Moon Mountain Vineyard
   *National Bottling Center
   *Paso 360
   *Provenance Vineyards
   *Rosenblum Cellars
   *St. Clement Vineyard
   *Stags Leap Winery
   *Sterling Vineyards
Trefethen Vineyards Winery
Trinchero Family Estates
   *Folie A' Deux Winery
   *Joel Gott
   *Main Street Winery
   *Montevina Wines
   *Napa Cellars
   *Sea Glass Wine
   *Sutter Home Winery
   *Terra D'Oro
   *Trinity Oaks Winery
   *Trinchero Napa Valley
Turley Wine Cellars
Vina Robles Vineyards and Winery
Vintage Wine Estates
   *B.R. Cohn Winery
   *Cartlidge & Browne Winery
   *Clos Pegase Winery
   *Cosentino Winery
   *Girard Winery
   *Kunde Wine Estates
   *Sonoma Coast Vineyards
   *Viansa Winery
   *Windsor Vineyards
Wattle Creek Winery
Wente Vineyards
Williams Selyem
Wine Direct

Survey Job Coverage



Chief Executive Officer
Chief Operating Officer
Chief Information Officer
General Manager/Site Operations Mgr
Chief Financial Officer
Executive Vice President Sales
Vice President Operations
Vice President Winemaking
Vice President Vineyard Operations
Vice President Marketing and Sales
Vice President Marketing
National Sales Manager
Vice President Sales
Vice President Human Resources


Clerical Support 1
Clerical Support 2
Clerical Support 3
Executive Assistant
Administrative Assistant 1
Administrative Assistant 2
Receptionist 1
Receptionist 2
Receptionist 3
Messenger/Mail Clerk 2
Office Supervisor/Manager


Human Resources Specialist
General Human Resources Rep 1
General Human Resources Rep 2
General Human Resources Rep 3
Health and Safety Specialist 1
Health and Safety Specialist 2
Health and Safety Specialist 3
Environmental Health & Safety Mgr
Human Resources Supervisor
Human Resources Manager
Human Resources Director


Accounting Assistant 1
Accounting Assistant 2
Accounting Assistant 3
Accounting Assistant 4
Accountant 1
Accountant 2
Accountant 3
Accounts Receivable Manager
General Accounting Supervisor
Payroll Assistant 1
Payroll Assistant 2
Payroll Assistant 3
Payroll/Personnel Administrator
Payroll Supervisor
Payroll Manager
Cost Accounting Manager
Business/Financial Analyst 1
Business/Financial Analyst 2
Business/Financial Analyst 3
Business/Financial Analyst Manager
Credit &Collections Manager
General Accounting Manager


Buyer 1
Buyer 2
Buyer 3
Purchasing Manager
Purchasing Director


Shipping/Receiving Clerk 1
Shipping/Receiving Clerk 2
Shipping/Receiving Clerk 3
Shipping/Receiving Clerk Lead
Forklift Operator
Light Truck Operator
Heavy Truck/Vehicle Operator
Distribution Supervisor 1
Distribution Supervisor 2
Stores/Shipping/Receiving Manager
Prod & Material Plan Capacity Analyst 2
Production Planner/Scheduler 1
Production Planner/Scheduler 2
Production Planner/Scheduler 3
Master Scheduler
Production & Capacity Planning Manager
Traffic Manager
Import/Export Supervisor


Network Analyst 1
Network Analyst 2
Network Analyst 3
PC Support Technician 1
PC Support Technician
PC Support Technician
Programmer Analyst 2
Programmer Analyst 3
Information Technology Manager
Information Technology Director


Maintenance Worker 1
Maintenance Worker 2
Maintenance Worker 3
Maintenance Specialist- Journey Level
Vehicle/Truck Maintenance Mechanic 1
Vehicle/Truck Maintenance Mechanic 2
Vehicle/Truck Maintenance Mechanic 3
Winery and Facility Maintenance Mech1
Winery and Facility Maintenance Mech 2
Winery and Facility Maintenance Mech 3
Bottling Maintenance Mechanic 1
Bottling Maintenance Mechanic 2
Bottling Maintenance Mechanic 3
Electro-Mechanical Maintenance Tech2
Electro-Mechanical Maintenance Tech 3
Maintenance Mechanic Journey
Maintenance Supervisor
Lead Groundskeeper
Landscape Supervisor
Janitor/Custodian 1
Janitor/Custodian 2
Janitor/Custodian Lead
Security Guard 1
Security Guard Lead
Facilities Supervisor
Facilities Manager
Shop Mechanic 1
Shop Mechanic 2
Shop Mechanic Supervisor
Shop Mechanic Manager
Maintenance/Construction Manager
Maintenance Director


Vineyard Worker 1
Vineyard Worker 2
Vineyard Worker 3
Vineyard Worker Lead
Test Stand Sample Puller
Viticulturist Technician 1
Viticulturist Technician 2
Viticulturist 1
Viticulturist 2
Vineyard Supervisor/Foreman
Vineyard Manager
Vineyard Director
Grower Relations Representative
Growers Relations Manager/Director
Tractor Driver 1
Tractor Driver 2
Irrigator 2
Recordkeeper/Inventory Analyst
Depletions Analyst
Inventory Control Manager
Government Compliance Analyst 1
Government Compliance Analyst 2
Government Compliance Analyst 3
Government Compliance Manager
Government Compliance Director


Cellar Crew 1
Cellar Crew 2
Cellar Crew 3
Cellar Crew Lead
Cellar Supervisor
Cellar master
Cellar Operations Director
Bottling Line Worker 1
Bottling Line Worker 2
Bottling Line Worker 3
Bottling Line Worker-Lead
Bottling Supervisor
Bottling Manager
Bottling Operations Director
Clean room/Sanitation
Clean room/Sanitation Lead
Plant Manager
Assistant Winemaker
Winemaking Director
Lab Technician 1
Lab Technician 2
Lab Technician 3
Lab Technician Lead
Enologist 1
Enologist 2
Laboratory/Quality Control Supervisor
Laboratory/Quality Control Manager
Laboratory/Quality Control Director
Quality Control Technician 1
Quality Control Technician 2
Quality Control Technician 3
Sustainable Development Specialist 1
Sustainable Development Specialist 2
Sustainable Development Specialist 3
Sustainable Development Manager
Sustainable Development Director
Control Technician
Packaging Analyst


Room Attendant/Housekeeper 1
Room Attendant/Housekeeper 2
Room Attendant/Housekeeper 3
Wine Club Representative
Wine Educator Local
Wine Educator National
Special Events Coordinator
Catering and Events Service Supervisor
Wine Club Manager
Events Manager
Tour Guide
Tasting Host/Hostess 1
Tasting Host/Hostess 2
Tasting Room Premium Brand
Tasting Room Lead
Tasting Room Assistant Manager
Tasting Room Manager
Retail Operations Director
Hospitality Representative 1
Hospitality Representative 2
Hospitality Representative 3
Hospitality Supervisor
Hospitality Manager
Hospitality Director
Sous Chef
Chef du Cuisine
Executive Chef


Marketing Coordinator
Marketing Analyst
Advertising/Promotion Manager
Public Relations Specialist 1
Public Relations Specialist 2
Public Relations Manager/Director
Marketing Manager 1
Marketing Manager 2
Marketing Communications Manager
Marketing Director
Associate/Assistant Brand Manager
Brand Manager
Senior Brand Manager
Direct to Consumer Marketing Support Spec
Direct to Consumer Marketing Manager
Direct to Consumer Marketing Director
Category Management Analyst
Senior Category Management Analyst
Graphic Design Specialist
Graphic Design Manager/Director


Customer Service Representative 1
Customer Service Representative 2
Customer Service Representative 3
Customer Service Supervisor
Customer Service Manager
eCommerce Associate
eCommerce Senior Associate
eCommerce Associate Outbound Sales
Retail Merchandising Specialist
Retail Merchandising Manager
Direct Sales Representative 1
Direct Sales Representative 2
Direct Sales Representative 3
Distributor Sales Representative 1
Distributor Sales Representative 2
Distributor Sales Representative 3
Distributor Relationship Manager 1
Distributor Relationship Manager 2
Distributor Relationship Manager 3
Regional Sales Manager
Major Account Manager
National Sales Manager (no direct reports)
National Sales Manager (direct reports)
International Sales Manager
Sales Business Analyst 1
Sales Business Analyst 2
Sales Business Analyst 3