Distillers and Brewers Compensation Survey - 2021

Distillers and Brewers

Current Survey Status

Still Accepting Input for 2021!

Participating This Year?

Click Here to let us know if you plan on participating in the survey this year, or if you need further information!

Contact Us

Irene Kang
+1 408 508 3587


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Survey Blog

2021 Survey Materials Available
12 May 2021

2020 Survey Results Available on DataCentral®
19 November 2020

2019 Survey Results Available on DataCentral®
25 November 2019

2018 Survey Results Available on DataCentral®
11 December 2018

2017 Survey Results Available on DataCentral®
19 December 2017

2016 Survey Results Available on DataCentral®
15 December 2016

2015 Survey Results Available on DataCentral®
20 November 2015

Western Management Group invites you to participate in the seventh edition of the Distillers and Brewers Compensation Survey. The objective of the study is to cover jobs that are unique to these industries, where it is difficult to find representative data in broader benchmark type surveys.  The survey is dedicated to the specific needs among companies in the Distilling and Brewing industries, providing timely, accurate, reliable and detailed compensation data for all geographies, through the use of state-of-the-art tools and analyses.

Key Features

  • Actual Total Cash, Most Recent Variable Cash Payout as well as Targeted Bonus Percent
  • Geographic breakouts of data for regions, state, and major metropolitan areas throughout the country
  • Production Volume, Geographic and Revenue Level breakouts
  • 120 participants were included in the 2020 edition 
  • Over 295 key benchmark jobs, each with detailed job descriptions, and consistent leveling methodologies

New This Year

New/Revised Survey Jobs


Chief Operating Officer (COO)/President


Master Distiller/Spirits Distillation Manager


Facilities Supervisor


Sales Director


Sous Chef
Chef du Cuisine
Executive Chef


Administrative Support 1 - 2
Executive Assistant


Human Resources Specialist
Human Resources Generalist 1 - 3
Human Resources Supervisor
Human Resources Manager
Human Resources Director


Accountant 1 - 3
General Accounting Supervisor
Payroll Administrator
Payroll Supervisor
Payroll Manager

Please refer to the survey Input Instructions for a full list of updated and revised survey content.

Survey Schedule

May 2021
1 July 2021
15 August 2021
November 2021
Distribution of Input Materials
Effective Date of Survey Data
Deadline for Submission of Data - Extended to 15 October
Results available to Participants via DataCentral®

Survey Fees

All survey results are delivered via our DataCentral® online survey report tool. You have YEAR ROUND access to both the Standard Report which includes data from ALL participants on ALL jobs, and Custom Report where you can create your own report selections based on your choice of companies, product sectors, geographies, revenue, etc. With the Custom Report you have complete control of the complexity of analyses, comparisons, and customization of results from the survey database, and you can run an unlimited number of reports to satisfy your needs on a 24x7 basis. All results are provided in both PDF and XLS Formats, including uploadable XLS versions.

DataCentral® Access   
Provides BOTH Standard and Custom Report Access   
 $ 1,800

Survey Discounts

We firmly believe in rewarding our survey participants for helping to make our surveys better. You can earn significant discounts this year!

$ 1,000  
Craft Spirits / Brewers DiscountCraft Spirits must be independent licensed distillers (DSPs) annually producing fewer than 750,000 proof gallons removed from bond (the amount on which excise taxes are paid).  Craft Brewers must be have annual production under 100,000 barrels of brewed products (Beer or Cider).
$ 100   On-Time Discount if you submit your data by 15 August 2021
$ 200   Previous Participant Discount for all 2020 Distillers and Brewers Survey Participants - Increased from 2020!
$ 300   New Participant Referral Discount for each new participant you refer – PLUS the company you refer also receives this discount!

Participants are invoiced when we receive their input to the survey. All applicable discounts are applied at that time.

Survey Results and Samples - DataCentral®

There are two levels of results access available depending on your needs…whether you only need the Standard Report in PDF or XLS format covering ALL of the participants and ALL of the jobs, or Custom Report access which provides complex reporting “drill-down” capabilities.  Regardless of the level chosen, all participants will receive a FULL YEAR of 24x7 access to DataCentral® to download your reports online, or run unlimited Custom Reports and get immediate results. Both levels described below will provide the analyses in both PDF and XLS Formats.

Download the full survey Standard Report which contains ALL data from ALL participants.  Your data is included in the computation of job data statistics and totals.  Available in both Adobe Acrobat.pdf and Excel.xls formats, at no additional cost. 

  • Job Descriptions:  Uploadable job descriptions in Excel, Word and Adobe Acrobat are also provided at no additional cost.
  • Summary Report:  Displays a line of data for each job, including basic statistics such as:
Average or Median Base Pay 
Average or Median Bonus 
Average or Median Variable Cash Compensation
Average or Median Total Compensation
Average or Median Target Bonus Percentage
Total Number of Incumbents 
Total Number of Companies

View a sample of the Summary Report

  • Detail Report:  Provides a full page of data analysis for each job, including statistics on each pay element such as:
Highest Rate Reported 
90th, 75th, 50th, 25th 10th Percentiles 
Lowest Rate Reported 
Number of Employees Reported 
Employee Weighted Average 
Number of Companies 
Company Weighted Average
Earnings Mix: Showing Base, Variable Cash Compensation as a percentage of Total Cash 
Prevalence and Impact Statistics and Analysis for various Pay Elements

View a sample of the Detail Report

  • Breakout Report:  For each survey job, displays averages or median of each pay element by Production Volume, Geographic Area and Revenue.
Average or Median Base Pay
Average or Median Bonus 
Average or Median Variable Cash Compensation
Average or Median Total Cash Compensation
Average or Median Target Bonus Percentage
Total Number of Incumbents 
Total Number of Companies
Relative Index 

View a sample of the Breakout Report
  • Uploadable Excel Report:  Provides a job-by-job spreadsheet report with all of the major statistics and pay elements laid out in a readily uploadable format for third party analysis software.
The Custom Report Option offers detailed and full customized reporting capability.  Ideal for participants who need reports based on a selected set of participants or to meet specific scoping criteria.  You have complete control and flexibility in defining your own reports to include the pay elements and statistics you require.

Company Selections
Company Size by Revenue, Production Volume, or Employment
Geographic Area: Region/State/Metro Area
Data Elements and Statistics Calculations
Custom Percentiles
Standard Deviations
Weighted and Simple Averages
Data Aging
And much more!

Includes all of the above reports from the Standard level PLUS

  • Uploadable Excel Breakout Report:  Similar to the Uploadable Excel Report above, PLUS adds the ability to split the results into categories such as Geography, Product, or Revenue, etc.
  • Market Comparison Report:  Provides a tabular and graphic comparison of your own company data to that of your selected market. An easy way to show competitive standing of your company.
View a sample of the Market Comparison Report

For a live demonstration of the power, flexibility and capabilities of DataCentral go to www.wmgnet.com and scroll down to ”Our Features” under “DataCentral” and click on “Take a Test Drive”, or call Irene Kang at +1 408 508 3587 for additional guidance.

Recent Participants - 2020

A. Smith Bowman Distillery
Almaden Vineyards
Anheuser-Busch Craft Brewing
B.R. Cohn Winery
Ballast Point Brewing
Barton Brands
Beaulieu Vineyard
Bently Heritage Estate Distillery        
Benziger Family Winery
Beringer Winery
Big House Wines
Big Ranch Road Vineyard
BJ's Restaurants
Bogle Vineyards
Boisset Collection
Boston Beer
Boston Brands of Maine
Boulevard Brewing
Brewery Ommegang
Bronco Wine
Buffalo Trace Distillery
C. Mondavi & Family
Ca' Momi Winery
Camatta Hills Vineyard
Canandaigua Winery
Canyon Road Cellars
Chateau St. Jean
Clos Du Bois Wine
Clos Pegase Winery
Cold Springs Brewing
Concannon Vineyard
Constellation Brands
Cosentino Winery
Cutler Vineyards
Delectus Winery
Delicato Family Vineyards
Deschutes Brewery
Dogfish Head Craft Brewery
Domaine Chandon
Drake's Brewing
Duckhorn Wine
Duvel Moortgat USA
E. & J. Gallo Winery
Estancia Estates Winery
Etude Winery
F. Korbel & Brothers
Fetzer Vineyards
Founders Brewing
Four Roses Bourbon
Francis Ford Coppola Presents
Franciscan Oakville Estates
Franzia Sanger Winery
Franzia Vineyards
Fresno Vineyards
Glenmore Distillery
Gonzales Winery
Green River Spirits
Hogue Winery
Hood River Distillers
J. Lohr Vineyards & Winery
Jack Daniel
Jackson Family Wines
JCB Tasting Salon
Koloa Rum
LangeTwins Winery
Mark Anthony Group
Meridian Vineyards
Mission Bell Winery
Modern Times Drinks
Mogen David Winery
Montevina Wines
Napa Cellars
Napa Wine
Night Shift Brewing
Northwest Ordinance Distilling
Old Forester Distillery
O'Neill Vintners & Distillers
Paso Cellars 360
Phillips Distilling
Pine Creek Vineyards
Pizza Port Brewing
Prisoner Wine
Provenance Vineyards
Purple Brands
R.H. Phillips Vineyard
Raymond Vineyard & Cellar
Ray's Station Winery
Remy Cointreau
Robert Mondavi
Rodney Strong Vineyards
Sagamore Spirit Distillery
Sierra Nevada Brewing
Sonoma Coast Vineyards
Sonoma-Cutrer Vineyards
Southern Glazer's Wine & Spirits
Stags Leap Wine Cellars
Stags Leap Winery
Ste. Michelle Wine Estates
Sterling Vineyards
Sugarlands Distilling
Swanson Vineyards & Winery
The Bruery
The Flight Deck Tasting Room
The Wine Group
Treasury Wine Estates Americas
Trillium Brewing
Trinchero Family Estates
Trinchero Lodi
Turner Road Vintners
Two Roads Brewing
Valley Wine Warehouse
Viansa Winery
Vintage Wine Estates
Wild Horse Winery
Windsor Vineyards
Woodford Reserve

Survey Job Coverage



Chief Executive Officer (CEO)
Chief Operating Officer (COO)/President
Chief Financial Officer (CFO)
Chief Technology Officer (CTO)
Chief Information Officer (CIO)
General Counsel
Chief Engineering Officer
Chief Human Resources Officer
Chief Administrative Officer
Chief Ethics and Compliance Officer


Distillery Worker
Senior Distiller Operator
Distiller Assistant 1
Distiller Assistant 2
Senior Distiller
Master Distiller/Spirits Distillation Manager
Spirits Distillation Director
Spirits Field Marketing Manager
Wine Spirits and Beverage Development Manger
Mixology and Beverage Development Specialist
Mixology and Beverage Development Manager
Technical Brewer
Assistant Brewer
Master Brewer
Brewing Manager
Brewing Director


Pre Packer/Packing Operator 1
Pre Packer/Packing Operator 2
Pre Packer/Packing Operator 3
Packing Supervisor
Packing Manager
Production Technician 1
Production Technician 2
Production Technician 3
Production Technician 4
Production Supervisor
Flavor Manufacturing Technician 1
Flavor Manufacturing Technician 2
Flavor Manufacturing Technician 3
Order Selector 1
Order Selector 2
Order Selector 3
Distribution Technician 1
Distribution Technician 2
Distribution Technician 3
Distribution Technician Lead
Distribution Supervisor 1
Distribution Supervisor 2
Production Planner/Scheduler 1
Production Planner/Scheduler 2
Production Planner/Scheduler 3
Master Scheduler
Planning Supervisor
Planning Manager 1
Planning Manager 2
Planning Manager 3
Forecast/Demand Planning Analyst
Forecast/Demand Planning Manager
Transportation Planner 1
Transportation Planner 2
Transportation Planner 3
Transportation Planning Manager
Transportation/Port Operations Director
Import/Export Coordinator
Import/Export Dispatcher
Import/Export Supervisor
Operations Support Specialist 1
Operations Support Specialist 2
Operations Support Specialist 3
Product Placement Analyst
Operations Manager 1
Operations Manager 2
Operations Manager 3
Cellar Crew 1
Cellar Crew 2
Cellar Crew 3
Cellar Crew Lead
Cellar Supervisor
Cellar Operations Director
Plant Manager 1
Plant Manager 2
Plant Manager 3
Production Manager 1
Production Manager 2
Bottling Line Worker 1
Bottling Line Worker 2
Bottling Line Worker 3
Bottling Line Worker Lead
Bottling Line Supervisor
Bottling Line Manager
Bottling Operations Director
Inventory Analyst 1
Inventory Analyst 2
Inventory Analyst 3
Warehouse Driver


Sanitation Technician 1
Sanitation Technician 2
Sanitation Technician 3
Sanitation Technician Lead
Sanitation Supervisor
Sanitation Manager
Environmental Health and Safety Specialist 1
Environmental Health and Safety Specialist 2
Environmental Health and Safety Specialist 3
Environmental Health and Safety Manager
Environmental Health and Safety Director
Environmental Engineer 1
Environmental Engineer 2
Environmental Engineer 3
Environmental Engineer 4
Environmental Engineer 5
Environmental Engineering Supervisor/Manager
Environmental Engineering Manager/Director


Receiving Inspector 1
Receiving Inspector 2
Receiving Inspector 3
Receiving Supervisor
Receiving Manager
Quality Control Technician 1
Quality Control Technician 2
Quality Process Specialist 1
Quality Process Specialist 2
Quality Process Specialist 3
Quality Engineer 1
Quality Engineer 2
Quality Engineer 3
Quality Engineer 4
Quality Supervisor
Quality Manager
Quality Director
Lab Technician 1
Lab Technician 2
Lab Technician 3
Lab Technician Lead
Continuous Improvement Specialist 1
Continuous Improvement Specialist 2
Continuous Improvement Specialist 3
Continuous Improvement Manager
Continuous Improvement Director
Microbiologist 1
Microbiologist 2
Microbiologist 3
Microbiologist Lead


Compliance Administrator
Government Compliance Specialist 1
Government Compliance Specialist 2
Government Compliance Specialist 3
Government Compliance Manager
Government Compliance Director


Maintenance Technician 1
Maintenance Technician 2
Maintenance Technician 3
Machine Maintenance Mechanic 1
Machine Maintenance Mechanic 2
Machine Maintenance Mechanic 3
Maintenance Mechanic Journey Level
Fork Lift Operator
Lift Truck Mechanic
Shop Mechanic 1
Shop Mechanic 2
Shop Mechanic Supervisor
Maintenance Supervisor
Maintenance Manager
Building Engineer 1
Building Engineer 2
Building Engineer 3
Building Engineer 4
Facilities Supervisor
Facilities Manager 1
Facilities Manager 2
Facilities Manager 3


Research/Scientific Associate 1
Research/Scientific Associate 2
Research/Scientific Associate 3
Research/Scientific Associate 4
Engineer/Scientist 1
Engineer/Scientist 2
Engineer/Scientist 3
Engineer/Scientist 4
Engineer/Scientist 5
Chemist 1
Chemist 2
Chemist 3
Engineer/Scientist Project Leader/Supervisor
Engineer/Scientist Supervisor/Manager
Engineer/Scientist Manager/Director
Manufacturing Engineer 1
Manufacturing Engineer 2
Manufacturing Engineer 3
Manufacturing Engineer 4
Manufacturing Engineer 5
Industrial Engineer 1
Industrial Engineer 2
Industrial Engineer 3
Industrial Engineer 4
Industrial Engineer 5


Sensory Analyst 1
Sensory Analyst 2
Sensory Analyst 3
Sensory Analyst 4
Sensory Scientist 1
Sensory Scientist 2
Sensory Scientist 3
Sensory Scientist 4
Consumer Testing Technologist 1
Consumer Testing Technologist 2
Consumer Testing Technologist 3
Consumer Testing Technologist 4


Marketing Coordinator
Marketing Analyst
Advertising/Promotion Manager
Public Relations Specialist 1
Public Relations Specialist 2
Public Relations Manager/Director
Marketing Manager
Marketing Communications Manager
Marketing Director
Associate/Assistant Brand Manager
Brand Manager
Senior Brand Manager
Direct to Consumer Marketing Support Specialist
Direct to Consumer Marketing Manager
Direct to Consumer Marketing Director
Category Management Analyst 1
Category Management Analyst 2
Graphic Design Specialist
Graphic Design Manager/Director


Customer Service Representative 1
Customer Service Representative 2
Customer Service Representative 3
Customer Service Supervisor
Customer Service Manager
eCommerce Associate 1
eCommerce Associate 2
eCommerce Associate Outbound/Telesales
Retail Merchandising Specialist
Retail Merchandising Manager
Direct Sales Representative 1
Direct Sales Representative 2
Distributor Sales Relationship Manager 1
Distributor Sales Relationship Manager 2
Distributor Sales Relationship Manager 3
Regional Sales Manager (Must Have Direct Reports)
Major Account Manager (May or May Not Have Direct Reports)
National Sales Manager (Must Have Direct Reports)
International Sales Manager
Sales Director
Sales Business Analyst 1
Sales Business Analyst 2
Sales Business Analyst 3


Club Representative
Educator Local
Educator National
Special Events Coordinator
Catering and Event Service Supervisor
Club Manager
Events Manager
Tasting Room Host/Hostess 1
Tasting Room Host/Hostess 2
Tasting Room Host/Hostess 3
Tasting Room Host/Hostess Lead
Tour Guide
Tasting Room Assistant Manager
Tasting Room Manager
Retail Operations Director
Hospitality Representative 1
Hospitality Representative 2
Hospitality Representative 3
Hospitality Supervisor
Hospitality Manager
Hospitality Director
Sous Chef
Chef du Cuisine
Executive Chef


Administrative Support 1
Administrative Support 2
Executive Assistant


Human Resources Specialist
Human Resources Generalist 1
Human Resources Generalist 2
Human Resources Generalist 3
Human Resources Supervisor
Human Resources Manager
Human Resources Director


Accountant 1
Accountant 2
Accountant 3
General Accounting Supervisor
Payroll Administrator
Payroll Supervisor
Payroll Manager