Senior Living Compensation Survey - 2025


Senior Living

Current Survey Status

2024 Survey Results Available on DataCentral®

Participating This Year?

Click Here to let us know if you plan on participating in the survey this year, or if you need further information!

Please note that the materials above are from the 2024 survey, and are for reference purposes only. The 2025 materials will be available in February 2025.



Contact Us

Ellie Nakhforoush
+1 408 571 6378
ellie@wmgnet.com

PolicyCentral

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Call us at +1 408 399 4900 
or send an e-mail to:
policycentral@wmgnet.com

Survey Blog

2024 Survey Results Available on DataCentral®
30 October 2024

2024 Survey Materials Available
22 February 2024

2023 Survey Results Available on DataCentral®
31 October 2023

2022 Survey Results Available on DataCentral®
26 October 2022

2021 Survey Results Available on DataCentral®
28 October 2021

2020 Survey Results Available on DataCentral®
05 November 2020

2019 Survey Results Available on DataCentral®
15 November 2019

2018 Survey Results Available on DataCentral®
31 October 2018

2017 Survey Results Available on DataCentral®
09 November 2017

2016 Survey Results Available on DataCentral®
15 November 2016

2015 Survey Results Available on DataCentral®
19 October 2015

We invite your participation in the seventeenth edition of the Senior Living Compensation Survey. The survey has been developed in response to requests to capture compensation data for the unique positions within the Senior Living industry. We are including jobs for facilities such as Assisted Living, Independent Living, Skilled Nursing Care, Alzheimer’s and Convalescent Care.


Advisory / Design Team

In creating this survey we consulted with Compensation professionals directly involved in the Senior Living industry. In particular we would like to recognize the members of our Advisory Team for their contributions to the survey development.

Allegro Management
Brookdale Senior Living
HH Hunt


Key Features

  • Actual Total Pay data including Actual Base Salary, Actual Individual Variable Pay and Actual Other Variable Pay
  • Geographic breakouts of data for major regions, state, and over 100 major metropolitan areas throughout the country
  • Community Type, Number of Beds, and Revenue Level breakouts
  • 19 participants were included in the 2024 edition, reporting data for over 1,900 facilities across the US
  • 158 benchmark jobs, each with detailed job descriptions


New This Year

Please refer to the survey Input Instructions for a full list of updated and revised survey content.


Survey Schedule

February 2025
1 May 2025
30 June 2025
October 2025
Distribution of Input Materials
Effective Date of Data
Deadline for Submission of Data - Earn a $100 discount for submitting on-time!
Results available to Participants via DataCentral®

Survey Fees

All survey results are delivered via our DataCentral® online survey report tool. You have YEAR ROUND access to both the Standard Report which includes data from ALL participants on ALL jobs, and Custom Report where you can create your own report selections based on your choice of companies, product sectors, geographies, revenue, etc. With the Custom Report you have complete control of the complexity of analyses, comparisons, and customization of results from the survey database, and you can run an unlimited number of reports to satisfy your needs on a 24x7 basis. All results are provided in both PDF and XLS Formats, including uploadable XLS versions.

DataCentral® Access   
Provides BOTH Standard and Custom Report Access   
 $ 2,350

Survey Discounts

We firmly believe in rewarding our survey participants for helping to make our surveys better. You can earn significant discounts this year!

$ 100   On-Time Discount if you submit your data by 30 June 2025
$ 250   Previous Participant Discount for all 2024 Senior Living Compensation Survey Participants
$ 300   New Participant Referral Discount for each new participant you refer – PLUS the company you refer also receives this discount!

Participants are invoiced when we receive their input to the survey. All applicable discounts are applied at that time.

Survey Results and Samples - DataCentral®

There are two levels of results access available depending on your needs…whether you only need the Standard Report in PDF or XLS format covering ALL of the participants and ALL of the jobs, or Custom Report access which provides complex reporting “drill-down” capabilities.  Regardless of the level chosen, all participants will receive a FULL YEAR of 24x7 access to DataCentral® to download your reports online, or run unlimited Custom Reports and get immediate results. Both levels described below will provide the analyses in both PDF and XLS Formats.

STANDARD DOWNLOADABLE REPORTS 
Download the full survey Standard Report which contains ALL data from ALL participants.  Your data is included in the computation of job data statistics and totals.  Available in both Adobe Acrobat.pdf and Excel.xls formats, at no additional cost. 

  • Job Descriptions:  Uploadable job descriptions in Excel, Word and Adobe Acrobat are also provided at no additional cost.
  • Summary Report:  Displays a line of data for each job, including basic statistics such as:
Average or Median Base Pay 
Average or Median Bonus 
Average or Median Variable Cash Compensation
Average or Median Total Compensation
Hourly Base Pay
Range Minimum/Midpoint/Maximum
Total Number of Incumbents
Target Bonus Percentage
Total Span of Control 
Total Number of Companies

View a sample of the Summary Report

  • Detail Report:  Provides a full page of data analysis for each job, including statistics on each pay element such as:
Highest Rate Reported 
90th, 75th, 50th, 25th 10th Percentiles 
Lowest Rate Reported 
Number of Employees Reported 
Employee Weighted Average 
Number of Companies 
Company Weighted Average
Range Minimum/Midpoint/Maximum
Hourly Base Pay
Annual Base Pay
Target Bonus Percentage
Total Span of Control 
Earnings Mix: Showing Base, Variable Cash Compensation as a percentage of Total Cash 
Prevalence and Impact Statistics and Analysis for various Pay Elements

View a sample of the Detail Report

  • Breakout Report:  For each survey job, displays averages or median of each pay element by, Community Type, Industry Type, Company Revenue Level, and Geographic Area, Number of Beds, Number of Sites.
Average or Median Base Pay
Average or Median Bonus 
Average or Median Variable Cash Compensation
Hourly Base Pay
Range Minimum/Midpoint/Maximum
Relative Index
Average or Median Total Cash Compensation
Average or Median Target Bonus Percentage
Total Number of Incumbents 
Total Number of Companies 

View a sample of the Breakout Report
  • Uploadable Excel Report:  Provides a job-by-job spreadsheet report with all of the major statistics and pay elements laid out in a readily uploadable format for third party analysis software.
CUSTOM GENERATED REPORTS 
The Custom Report Option offers detailed and full customized reporting capability.  Ideal for participants who need reports based on a selected set of participants or to meet specific scoping criteria.  You have complete control and flexibility in defining your own reports to include the pay elements and statistics you require.

Company Selections
Company Size by Asset or Employment
Business Segment or Number of Beds
Geographic Area: Region/State/Metro Area
Data Elements and Statistics Calculations
Custom Percentiles
Standard Deviations
Weighted and Simple Averages
Data Aging
And much more!

Includes all of the above reports from the Standard level PLUS

  • Uploadable Excel Breakout Report:  Similar to the Uploadable Excel Report above, PLUS adds the ability to split the results into categories such as Geography, Product, or Revenue, etc.
  • Market Comparison Report:  Provides a tabular and graphic comparison of your own company data to that of your selected market. An easy way to show competitive standing of your company.
View a sample of the Market Comparison Report

For a live demonstration of the power, flexibility and capabilities of DataCentral go to www.wmgnet.com and scroll down to ”Our Features” under “DataCentral” and click on “Take a Test Drive”, or call Ellie Nakhforoush at +1 408 571 6378 for additional guidance.

Recent Participants - 2024

All Seasons Senior Living
Allegro Management
American House
Benchmark Assisted Living
Brookdale Assisted Living
Commonwealth Senior Living
Cottage Senior Living
Five Star Senior Living
Genesis Healthcare
IntegraCare Corporation
Life Care Services
Lifespace Communities
Merrill Gardens
Morningstar Senior Living
Otterbein SeniorLife
Senior Star
Skilled Management
Sunrise Senior Living
Trilogy Health Services

Survey Job Coverage

NEW AND REVISED POSITIONS INDICATED IN BOLD RED ITALICS

SENIOR EXECUTIVES / OFFICERS

Chief Executive Officer
Chief Operating Officer/Executive Vice President
Administration/Operations Executive
Chief Financial Officer
Legal Executive/General Counsel
Vice President Marketing
Vice President Marketing and Sales
Vice President Sales
Vice President Human Resources
Vice President of Education and Training
Vice President Information Systems

ADMINISTRATIVE / CLERICAL SUPPORT

Clerical Support - Entry
Clerical Support - Intermediate
Clerical Support - Senior
Clerical Support - Specialist
Executive Assistant to Executive
Administrative Assistant - Entry
Administrative Assistant - Intermediate
Administrative Assistant - Senior
Receptionist - Entry
Receptionist - Intermediate

OPERATIONS / MANAGEMENT

Executive/Operations Director - Site
Executive/Operations Director - Region
Executive/Operations Director - Corporate
Business/Office Supervisor - Single level
Business/Office Manager - Single level

HUMAN RESOURCES

Human Resources Assistant - Entry
Human Resources Assistant - Intermediate
Human Resources Assistant - Senior
General Human Resources Representative - Entry
General Human Resources Representative - Intermediate
General Human Resources Representative - Career
Human Resources Manager - Site
Human Resources Manager - Region
Human Resources Executive - Corporate

FOOD SERVICES

Busser
Dishwasher
Waitstaff/Server
Food Service Operator
Cook
Sous Chef
Executive/Head Chef
Dietician - Site
Dietician - Region
Food Services Specialist
Food Services Supervisor
Dining Room Manager
Dining and Food Services Manager - Site
Dining and Food Services Manager/Director - Region
Dining and Food Services Manager/Director - Corporate

ACCOUNTING / FINANCE

Accounting Assistant - Entry
Accounting Assistant - Intermediate
Accounting Assistant - Senior
Accountant - Entry
Accountant - Intermediate
Accountant - Career
Accountant - Specialist
Payroll Assistant - Intermediate
Payroll Assistant - Senior
Payroll Supervisor
Payroll Manager
Payroll Director
Financial Analyst - Entry
Financial Analyst - Intermediate
Financial Analyst - Career
Financial Analyst - Specialist
Accounting/Finance - Supervisor
Accounting/Finance Manager - First Level
Accounting/Finance Manager - Second Level
Controller

HOUSEKEEPING

Housekeeper - Entry
Housekeeper - Intermediate
Housekeeper - Lead
Laundry Operator
Housekeeping Supervisor
Housekeeping Manager/Director

SALES / MARKETING

Sales/Marketing Representative - Entry
Sales/Marketing Representative - Intermediate
Sales/Marketing Representative - Career
Sales/Marketing Director - Site
Sales/Marketing Director - Region

RESIDENT SERVICES

Valet
Shuttle/Van Driver
Resident Care Provider - Entry
Resident Care Provider - Intermediate
Resident Care Provider - Lead
Resident Care Supervisor
Resident Services Director - Site
Resident Services Director - Region
Resident Services Director - Corporate
Activities Assistant
Activities Director - Site
Activities Director - Region
Beautician/Stylist
Fitness/Recreation Therapist

FACILITIES / MAINTENANCE

Interior Designer - Entry
Interior Designer - Intermediate
Interior Designer - Career
Interior Design Manager
Facilities Maintenance Technician - Entry
Facilities Maintenance Technician - Intermediate
Facilities Maintenance Technician - Senior
Groundskeeper
Janitor/Custodian - Entry
Janitor/Custodian - Intermediate or Lead
Security Guard
Security Supervisor
Security Manager
General Maintenance Director - Site
General Maintenance Director - Region
Facilities Supervisor
Facilities Manager
Facilities Construction Manager

HEALTHCARE / HOSPICE

Nurse Practitioner/Clinician/Physician's Assistant - Entry
Nurse Practitioner/Clinician/Physician's Assistant - Career
Nurse Practitioner/Clinician/Physician's Assistant - Senior
Licensed Vocational Nurse - Entry
Licensed Vocational Nurse - Career
Registered Nurse - Entry
Registered Nurse - Career
Registered Nurse - Senior
Utilization Nurse/Case Manager - Intermediate
Utilization Nurse/Case Manager - Career
Certified Medication Aide
Emergency Medical Technician
Medical Records Clerk
Medical Records Counselor/Director
Risk Management Specialist
Risk Management Manager
MDS (Minimum Data Set) Coordinator - Site
MDS (Minimum Data Set) Coordinator - Region
Staffing Coordinator
Nursing Shift Supervisor
Director of Nursing Services
Medical Director (MD)
Health Care Manager - Region
Dementia Personal Care Aide - Entry
Dementia Personal Care Aide - Intermediate
Dementia Personal Care Supervisor
Dementia Personal Care Manager
Home Health Aide
Certified Nurse's Assistant/Aide
Pharmacy Technician
Pharmacist
Physical Therapy Aide
Physical Therapist
Respiratory Therapist (Registered)
Occupational Therapist

INFORMATION TECHNOLOGY

Systems Administrator - Entry
Systems Administrator - Intermediate
Systems Administrator - Career
PC Support Technician - Entry
PC Support Technician - Intermediate
PC Support Technician - Senior
MIS/Help Desk Coordinator - Entry
MIS/Help Desk Coordinator - Intermediate
MIS/Help Desk Coordinator - Senior
Information Technology Manager