Wine Industry Compensation Survey - 2019

Current Survey Status

2019 Survey Results Available on DataCentral®

Participating This Year?

Click Here to let us know if you plan on participating in the survey this year, or if you need further information!

Please note that the materials above are from the 2019 survey, and are for reference purposes only. The 2020 materials will be available in December 2019.

Contact Us

Donna Bowman
+1 408 596 7372

Steve Treder
+1 408 337 0304


Compensation related policy and practices information for our surveys is collected and analyzed at PolicyCentral, with over 100 topics from which you can choose.

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Survey Blog

2019 Survey Results Available on DataCentral®
03 May 2019

SevenFifty Article on Beverage Industry Sales Commission Programs
12 February 2019

2019 Survey Materials Available
30 November 2018

2018 Survey Results Available on DataCentral®

30 April 2018

2017 Survey Results Available on DataCentral®
12 May 2017

2016 Survey Results Available on DataCentral®
04 May 2016

2015 Survey Results Available on DataCentral®

16 April 2015

Conducted annually since 1990, this survey is recognized as the premier source for compensation data for the wine industry. 

The labor market for wineries and vineyards is distinctly different from the broader consumer product and agricultural world, thus is not captured by the broad general-market compensation surveys.

As a participant in the Wine Industry Compensation Survey you will have access to the information and tools necessary to make data-driven decisions to support the compensation programs for your unique industry.  

The 2019 edition of the survey contains data from 196 participants representing 400+ wineries/vineyards.  Data was submitted on 251 jobs, with over 19,800 individual employee pay rates.

Advisory / Design Team

We would like to thank the members of the Advisory / Design Team for their support and assistance in designing this survey.

Constellation Brands
Delicato Family Vineyards
Don Sebastiani And Sons
E. & J. Gallo
F. Korbel & Brothers
Fetzer Vineyards
Francis Ford Coppola Presents
Freixenet USA
Groth Vineyards & Winery
Honig Vineyard & Winery
Jackson Family Enterprise
Wente Vineyards
The Wine Group

Key Features

  • Actual Total Cash, Most Recent Variable Cash Payout, Other Cash Payout as well as Targeted Bonus Percent
  • Geographic breakouts of data for major regions, state, and over 100 major metropolitan areas throughout the country
  • Case Production, Geographic and Revenue Level breakouts
  • 196 participants with over 400 wineries/vineyards included in the 2019 edition
  • Over 250 key benchmark jobs, each with detailed job descriptions, and consistent leveling methodologies

New This Year

Please refer to the survey Input Instructions for a full list of updated and revised survey content.

Survey Schedule

December 2018
17 January 2019
1 February 2019
15 February 2019
April 2019
Distribution of Input Materials
Survey Participant /Job Match Meeting - Register Now to Attend and save $100
Effective Date of Data
Deadline for Submission of Data Earn a $75 discount for submitting on-time!
Results Available for Participants via DataCentral®

Survey Fees

All survey results are delivered via our DataCentral® online survey report tool, and the report fees for your company will depend on the subscription level you choose and the size of your company in case volume. 

With DataCental you will have YEAR ROUND access to either the Standard Reports which includes data from ALL participants on ALL jobs, or the Custom Reports where you can create your own report selections based on your choice of companies, product sectors, geographies, revenue, etc. With the Custom Report you have complete control of the complexity of analyses, comparisons, and customization of results from the survey database, and you can run an unlimited number of reports to satisfy your needs on a 24x7 basis. All results are provided in both PDF and XLS Formats, including uploadable XLS versions.

   Standard Reports   Custom Reports
Under 50,000 cases    $ 825   $ 1,450
50,000 – 99,999 cases   $ 1,200   $ 1,925
100,000 – 499,999 cases                       $ 1,625   $ 2,400
Over 500,000 cases   $ 2,100   $ 2,900

Survey Discounts

We firmly believe in rewarding our survey participants for helping to make our surveys better. You can earn significant discounts this year!

$ 75   On-Time Discount if you submit your data by 15 February 2019
$ 75   Early Order Discount if you submit your order by 1 March 2019 
$ 75   Previous Participant Discount for all 2018 Wine Industry Survey Participants  
$ 100   Annual Participant Meeting Discount if you attend the annual Participant Meeting
 $ 100   PolicyCentral Discount if you complete/update the "CORE" topics in PolicyCentral
$ 500   New Participant Referral Discount for each new participant you refer – PLUS the company you refer also receives this discount!

Survey Results and Samples - DataCentral®

There are two levels of results access available depending on your needs…whether you only need the Standard Report in PDF or XLS format covering ALL of the participants and ALL of the jobs, or Custom Report access which provides complex reporting “drill-down” capabilities.  Regardless of the level chosen, all participants will receive a FULL YEAR of 24x7 access to DataCentral® to download your reports online, or run unlimited Custom Reports and get immediate results. Both levels described below will provide the analyses in both PDF and XLS Formats.

Download the full survey Standard Report which contains ALL data from ALL participants.  Your data is included in the computation of job data statistics and totals.  Available in both Adobe Acrobat.pdf and Excel.xls formats, at no additional cost. 

  • Job Descriptions:  Uploadable job descriptions in Excel, Word and Adobe Acrobat are also provided at no additional cost.
  • Summary Report:  Displays a line of data for each job, including basic statistics such as:
Average or Median Base Pay 
Average or Median Bonus 
Average or Median Variable Cash Compensation
Average or Median Total Compensation
Average or Median Target Bonus Percentage
Average Span of Control 
Total Number of Incumbents 
Total Number of Companies

View a sample of the Summary Report

  • Detail Report:  Provides a full page of data analysis for each job, including statistics on each pay element such as:
Highest Rate Reported 
90th, 75th, 50th, 25th 10th Percentiles 
Lowest Rate Reported 
Number of Employees Reported 
Employee Weighted Average 
Number of Companies 
Company Weighted Average
Earnings Mix: Showing Base, Variable Cash Compensation as a percentage of Total Cash 
Prevalence and Impact Statistics and Analysis for various Pay Elements

View a sample of the Detail Report

  • Breakout Report:  For each survey job, displays averages or median of each pay element by Case Production, Geographic Area and Revenue.
Average or Median Base Pay
Average or Median Bonus 
Average or Median Variable Cash Compensation
Average or Median Total Cash Compensation
Average or Median Target Bonus Percentage
Total Number of Incumbents 
Total Number of Companies 

View a sample of the Breakout Report
  • Uploadable Excel Report:  Provides a job-by-job spreadsheet report with all of the major statistics and pay elements laid out in a readily uploadable format for third party analysis software.
The Custom Report Option offers detailed and full customized reporting capability.  Ideal for participants who need reports based on a selected set of participants or to meet specific scoping criteria.  You have complete control and flexibility in defining your own reports to include the pay elements and statistics you require.

Company Selections
Company Size by Revenue, Case Production, or Employment
Geographic Area: Region/State/Metro Area
Data Elements and Statistics Calculations
Custom Percentiles
Standard Deviations
Weighted and Simple Averages
Data Aging
And much more!

Includes all of the above reports from the Standard level PLUS

  • Uploadable Excel Breakout Report:  Similar to the Uploadable Excel Report above, PLUS adds the ability to split the results into categories such as Geography, Product, or Revenue, etc.
  • Market Comparison Report:  Provides a tabular and graphic comparison of your own company data to that of your selected market. An easy way to show competitive standing of your company.
View a sample of the Market Comparison Report

For a live demonstration of the power, flexibility and capabilities of DataCentral go to and scroll down to ”Our Features” under “DataCentral” and click on “Take a Test Drive”, or call Donna Bowman at +1 408 596 7372 for additional guidance.

Recent Participants - 2019

* Denotes subsidiary vineyard/winery 
Accolade Wines
  *Geyser Peak Winery
Adams Wine Group
  *Pack N' Ship Direct
  *Sonoma Estate Vintners
Allied Grape Growers
Artesa Winery
Bella Vineyards and Wine Caves
Bogle Vineyards
Boissett Family Estates
  *Buena Vista Winery
  *De loach Winery
  *JCB Lounge at the Ritz
  *JCB Tasting Salon
  *Oakville Grocery
  *Raymond Vineyard and Cellars
  *Wattle Creek
C. Mondavi and Family
Ca’ Momi Winery
Cakebread Cellars
Chateau Montelena Winery
Cliff Lede Vineyards
Cline Cellars
Clos Du Val
Colgin Cellars
Constellation Brands
  *Canandaigua Winery
  *Clos Du Bois Wines
  *Constellation Bedford
  *Constellation Chicago
  *Constellation San Francisco
  *Constellation Sonoma Vineyards
  *Creekside Vineyards
  *Dunnewood Vineyards
  *Estancia Vineyards
  *Franciscan Oakville Estates
  *Gonzales Winery
  *Hog Canyon
  *King City Vineyards
  *Lodi Distribution Center
  *Hogue Cellars
  *Mission Bell Winery
  *Napa Bottling and Sales Office
  *Pine Creek Vineyards
  *Prisoner Wine Company
  *Ravenswood Winery
  *R.H. Phillips Vineyard
  *Robert Mondavi
  *Simi Winery
  *Turner Road Vintners
  *Wild Horse Winery & Vineyards
Crimson Wine Group
  *Archery Summit Winery
  *Chamisal Vineyards
  *Double Canyon
  *Pine Ridge Winery
  *Seghesio Family Vineyards
  *Seven Hills Winery
Cuvaison Winery
Darioush Winery
Delicato Family Vineyards
Distinguished Vineyards & Wine Partner
  *Argyle/Dundee Winery
  *Mac Rostie Winery
  *Markham Vineyards
Domaine Carneros
Domaine Chandon
  *Newton Vineyards
Dry Creek Vineyard
Duckhorn Wine
E. & J. Gallo Winery
  *E. & J. Gallo Winery/Sonoma
  *E. & J. Gallo Winery/Fresno
F. Korbel & Brothers
Far Niente Winery
Ferrari Carano Vineyards & Winery
Fetzer Vineyards
Folio Fine Wine Partners
Foppiano Vineyards
Frank Family Vineyards
Freixenet USA
Frog's Leap Winery
Frey Vineyards
Gary Ferrell Winery
Grape Creek Vineyards
Groth Vineyards & Winery
Gundlach Buncschu Winery
Hall Wines
Harlan Estates
Heitz Cellars
Hess Collection Winery
Honig Vineyard & Winery
Huneeus Vintners
J. Lohr Vineyards and Winery
  Jackson Family Enterprises
John Anthony Wines
Joseph Phelps Vineyards
Larkmead Vineyards
Mendocino Wine Company
Napa Wine Company
O’Neill Vintner and Distillers
Opus One
Pacific Union
Paul Hobbs Winery
Peju Province Winery
Pernod Ricard
  *Kenwood Vineyards
  *Mumm Napa Valley
Peter Michael Winery
Price Family Vineyards and Estate
  *Classic Wines
  *Lutum Winery
Purple Wine and Spirits
Rack and Riddle Custom Wine Services
Ridge Vineyards & Winery
Rodney Strong Vineyards
Rombauer Vineyards
Schramsberg Vineyards
Schug Carneros Estate
Silver Oak Wine Cellars
Silverado Vineyards
Skywalker Vineyards
Southern Glazer Wine and Spirits
St. Francis Winery & Vineyards
St. Supery Vineyards & Winery
Ste. Michelle Wine Estates
  *Stags Leap Wine Cellars
Terlato Wine Group
  *Chimney Rock Winery
  *Rutherford Hill Winery
  *Sanford Winery
Testarossa Winery
The Wine Group
  *Almaden Vineyards
  *Benziger Vineyards
  *Big House Wines
  *Concannon Vineyards
  *Cutler TWG
  *Franzia Sanger
  *Franzia Vineyards
  *Fresno TWG
  *MacFarland TWG
  *Mogen David
The Coppola Companies
  *Ingelnook Winery
Treasury Wine Estate
  *Beaulieu Vineyard
  *Beringer Winery
  *Big Ranch Road Vineyard
  *Camatta Hills Vineyards
  *Chateau St. Jean
  *Etude Winery
  *Paso Cellars 360
  *Provenance Vineyards
  *Stags Leap Winery
  *Sterling Vineyards
  *Treasury Wine Estates Oakland
Trefethen Vineyards Winery
Trentadue Winery
Trinchero Family Estates
  *Joel Gott
  *Montevina Wines
  *Napa Cellars
  *Neyers Vineyard
  *Ray’s Station
  *Terra D'Oro
  *Trinchero Central Coast
  *Trinchero Lodi
  *Trinchero Napa Valley
Valley Wine Warehouse
Vintage Wine Estates
  *B.R. Cohn Winery
  *Clos Pegase Winery
  *Cosentino Winery
  *Delectus Winery
  *Sonoma Coast Vineyards
  *The Flight Deck Tasting Room
  *Swanson Vineyards
  *Viansa Winery
  *Vintage Wine Estate San Francisco
  *Windsor Vineyards
Wente Vineyards
Wine Creek Cellars
  *Quivira Vineyards
Wine Service Coop
  *Wineshipping McMinnville
  *Wineshipping Paso Robles
  *Wineshipping Santa Maria
  *Wineshipping Tualatin

Survey Job Coverage



Chief Executive Officer
Chief Operating Officer
Chief Information Officer
General Manager/Site Operations Manager
Chief Financial Officer
Executive Vice President Sales
General Counsel
Chief Technology Officer

Vice President Operations
Vice President Winemaking
Vice President Vineyard Operations
Vice President Marketing and Sales
Vice President Marketing
National Sales Manager (No Direct Reports)
Vice President Sales
Vice President Human Resources


Clerical Support 1
Clerical Support 2
Clerical Support 3
Executive Assistant
Administrative Assistant 1
Administrative Assistant 2
Receptionist 1
Receptionist 2
Receptionist 3
Office Supervisor/Manager


Human Resources Specialist
General Human Resources Representative 1
General Human Resources Representative 2
General Human Resources Representative 3
Health and Safety Specialist 1
Health and Safety Specialist 2
Health and Safety Specialist 3
Environmental Health and Safety Manager
Human Resources Supervisor
Human Resources Manager
Human Resources Director


Accounting Assistant 1
Accounting Assistant 2
Accounting Assistant 3
Accounting Assistant 4
Accountant 1
Accountant 2
Accountant 3
Accounts Receivable Manager
General Accounting Supervisor
Payroll Assistant 1
Payroll Assistant 2
Payroll Assistant 3
Payroll/Personnel Administrator
Payroll Supervisor
Payroll Manager
Cost Accounting Manager
Business/Financial Analyst 1
Business/Financial Analyst 2
Business/Financial Analyst 3
Business/Financial Analyst Manager
Credit &Collections Manager
General Accounting Manager


Buyer 1
Buyer 2
Buyer 3
Purchasing Manager
Purchasing Director


Shipping/Receiving Clerk 1
Shipping/Receiving Clerk 2
Shipping/Receiving Clerk 3
Shipping/Receiving Clerk Lead
Forklift Operator
Light Truck Operator
Heavy Truck/Vehicle Operator
Distribution Supervisor 1
Distribution Supervisor 2
Stores/Shipping/Receiving Manager
Production Coordinator
Production & Material Planning Capacity Analyst
Production Planner/Scheduler 1
Production Planner/Scheduler 2
Production Planner/Scheduler 3
Master Scheduler
Production & Capacity Planning Manager
Traffic Manager
Import/Export Supervisor


Network Analyst 1
Network Analyst 2
Network Analyst 3
PC Support Technician 1
PC Support Technician 2
PC Support Technician 3
Application/Programmer Analyst 2
Application/Programmer Analyst 3
Information Technology Manager
Information Technology Director


Maintenance Worker 1
Maintenance Worker 2
Maintenance Worker 3
Maintenance Specialist - Journey Level
Vehicle/Truck Maintenance Mechanic 1
Vehicle/Truck Maintenance Mechanic 2
Vehicle/Truck Maintenance Mechanic 3
Winery and Facilities Maintenance Mechanic 1
Winery and Facilities Maintenance Mechanic 2
Winery and Facilities Maintenance Mechanic 3
Bottling Line Maintenance Mechanic 1
Bottling Line Maintenance Mechanic 2
Bottling Line Maintenance Mechanic 3
Control Technician
Maintenance Mechanic Journey
Maintenance Supervisor
Lead Groundskeeper
Landscape Supervisor
Janitor/Custodian 1
Janitor/Custodian 2
Janitor/Custodian Lead
Security Guard
Security Guard Lead
Facilities Supervisor
Facilities Manager
Shop Mechanic 1
Shop Mechanic 2
Shop Mechanic Supervisor
Shop Mechanic Manager
Maintenance/Construction Manager
Maintenance Director


Vineyard Worker 1
Vineyard Worker 2
Vineyard Worker 3
Vineyard Worker Lead
Test Stand Sample Puller
Viticulturist Technician 1
Viticulturist Technician 2
Viticulturist 1
Viticulturist 2
Vineyard Supervisor/Foreman
Vineyard Manager
Vineyard Director
Grower Relations Representative
Grower Relations Manager
Grower Relations Director

Tractor Driver 1
Tractor Driver 2
Recordkeeper/Inventory Analyst
Inventory Control Manager
Government Compliance Analyst 1
Government Compliance Analyst 2
Government Compliance Analyst 3
Government Compliance Manager
Government Compliance Director


Cellar Crew 1
Cellar Crew 2
Cellar Crew 3
Cellar Crew Lead
Cellar Supervisor
Cellar Operations Director
Bottling Line Worker 1
Bottling Line Worker 2
Bottling Line Worker 3
Bottling Line Worker Lead
Bottling Supervisor
Bottling Manager
Bottling Operations Director
Plant Manager
Assistant Winemaker
Winemaker 1
Winemaker 2
Winemaking Director
Lab Technician 1
Lab Technician 2
Lab Technician 3
Lab Technician Lead
Enologist 1
Enologist 2
Laboratory/Quality Control Supervisor
Laboratory/Quality Control Manager
Laboratory/Quality Control Director
Quality Control Technician 1
Quality Control Technician 2
Quality Control Technician 3


Room Attendant/Housekeeper 1
Room Attendant/Housekeeper 2
Room Attendant/Housekeeper 3
Wine Club Representative
Wine Educator Local
Wine Educator National
Special Events Coordinator
Catering and Events Service Supervisor
Wine Club Manager
Events Manager
Tour Guide
Tasting Room Host/Hostess 1
Tasting Room Host/Hostess 2
Tasting Room Host/Hostess Premium Brand
Tasting Room Lead
Tasting Room Assistant Manager
Tasting Room Manager
Retail Operations Director
Hospitality Representative 1
Hospitality Representative 2
Hospitality Representative 3
Hospitality Supervisor
Hospitality Manager
Hospitality Director
Sous Chef
Chef du Cuisine
Executive Chef


Marketing Coordinator
Public Relations Specialist 1
Public Relations Specialist 2
Public Relations Manager/Director
Marketing Manager 1
Marketing Manager 2
Marketing Communications Manager
Marketing Director
Associate/Assistant Brand Manager
Brand Manager
Senior Brand Manager
Direct to Consumer Marketing Support Specialist
Direct to Consumer Marketing Manager
Direct to Consumer Marketing Director
Category Management Analyst 2
Senior Category Management Analyst
Packaging Designer 2
Packaging Designer 3

Graphic Design Specialist
Graphic Design Manager/Director


Customer Service Representative 1
Customer Service Representative 2
Customer Service Representative 3
Customer Service Supervisor
Customer Service Manager
eCommerce Associate Outbound Sales
Retail Merchandising Specialist
Retail Merchandising Manager
Direct Sales Representative 1
Direct Sales Representative 3
Sales Operations Manager
Distributor Relationship Manager 1
Distributor Relationship Manager 2
Distributor Relationship Manager 3
Regional Sales Manager
Major Account Manager
National Sales Manager (Direct Reports)
International Sales Manager
Sales Business Analyst 1
Sales Business Analyst 2
Sales Business Analyst 3