Wine Industry Compensation Survey - 2025

Donna Bowman
+1 408 596 7372
donna@wmgnet.com

Steve Treder
+1 408 337 0304
stevet@wmgnet.com

Conducted annually since 1990, this survey is recognized as the premier source for compensation data for the wine industry. 

The labor market for wineries and vineyards is distinctly different from the broader consumer product and agricultural world, thus is not captured by the broad general-market compensation surveys.

As a participant in the Wine Industry Compensation Survey you will have access to the information and tools necessary to make data-driven decisions to support the compensation programs for your unique industry.  

The 2024 edition of the survey contains data from 213 participants representing 400+ wineries/vineyards.  Data was submitted on 298 jobs, with over 15,700 individual employee pay rates.

We would like to thank the members of the Advisory / Design Team for their support and assistance in designing this survey.

Bonterra Organic Estates
Constellation Brands
Delicato Family Vineyards
The Duckhorn Portfolio
E. & J. Gallo
F. Korbel & Brothers
Groth Vineyards & Winery
Honig Vineyard & Winery
Ingelnook Winery
Jackson Family Enterprise
The Wine Group
Treasury Wine Estate
Wente Family Estates

Please refer to the survey Input Instructions for a full list of updated and revised survey content.

All survey results are delivered via our DataCentral® online survey report tool, and the report fees for your company will depend on the subscription level you choose and the size of your company in case volume. 

With DataCental you will have YEAR ROUND access to either the Standard Reports which includes data from ALL participants on ALL jobs, or the Custom Reports where you can create your own report selections based on your choice of companies, product sectors, geographies, revenue, etc. With the Custom Report you have complete control of the complexity of analyses, comparisons, and customization of results from the survey database, and you can run an unlimited number of reports to satisfy your needs on a 24x7 basis. All results are provided in both PDF and XLS Formats, including uploadable XLS versions.

On-Time Discount if you submit your data by 24 January 2025:

Previous Participant Discount for all 2024 Wine Industry Survey Participants:

• Job Descriptions:  Uploadable job descriptions in Excel, Word and Adobe Acrobat are also provided at no additional cost.

• Summary Report:  Displays a line of data for each job, including basic statistics such as:

• Detail Report:  Provides a full page of data analysis for each job, including statistics on each pay element such as:

• Breakout Report:  For each survey job, displays averages or median of each pay element by Case Production, Geographic Area and Revenue.

• Uploadable Excel Report:  Provides a job-by-job spreadsheet report with all of the major statistics and pay elements laid out in a readily uploadable format for third party analysis software.

Company Selections
Company Size by Revenue, Case Production, or Employment
Geographic Area: Region/State/Metro Area
Data Elements and Statistics Calculations
Custom Percentiles
Standard Deviations
Weighted and Simple Averages
Data Aging
And much more!

• Uploadable Excel Breakout Report:  Similar to the Uploadable Excel Report above, PLUS adds the ability to split the results into categories such as Geography, Product, or Revenue, etc.

• Market Comparison Report:  Provides a tabular and graphic comparison of your own company data to that of your selected market. An easy way to show competitive standing of your company.

NEW AND REVISED POSITIONS INDICATED IN BOLD RED ITALICS

EXECUTIVES

Chief Executive Officer
Chief Operating Officer
President
General Manager/Site Operations Manager
Chief Financial Officer
Executive Vice President Sales
General Counsel
Chief Technology Officer
Vice President Operations
Vice President Winemaking
Vice President Vineyard Operations
Vice President Marketing and Sales
Vice President Marketing
National Sales Manager (No Direct Reports)
Vice President Human Resources
Vice President Digital/eCommerce
Vice President Social Networking/Media

ADMINISTRATIVE / CLERICAL SUPPORT

Clerical Support 1
Clerical Support 2
Clerical Support 3
Executive Assistant
Administrative Assistant 1
Administrative Assistant 2
Receptionist 1
Receptionist 2
Receptionist 3
Office Supervisor/Manager

HUMAN RESOURCES

Human Resources Specialist
General Human Resources Representative 1
General Human Resources Representative 2
General Human Resources Representative 3
Training and Development Specialist 1
Training and Development Specialist 2
Training and Development Specialist 3
Training and Development Manager
Health and Safety Specialist 1
Health and Safety Specialist 2
Health and Safety Specialist 3
Environmental Health and Safety Manager
Human Resources Supervisor
Human Resources Manager
Human Resources Director

FINANCE / ACCOUNTING

Accounting Assistant 1
Accounting Assistant 2
Accounting Assistant 3
Accounting Assistant 4
Accountant 1
Accountant 2
Accountant 3
Accounts Receivable Manager
General Accounting Supervisor
Payroll Assistant 1
Payroll Assistant 2
Payroll Assistant 3
Payroll/Personnel Administrator
Payroll Supervisor
Payroll Manager
Cost Accounting Manager
Business/Financial Analyst 1
Business/Financial Analyst 2
Business/Financial Analyst 3
Business/Financial Analyst Manager
Credit & Collections Manager
Tax Director
General Accounting Manager
Finance Director
Assistant Controller
Controller

PURCHASING

Buyer 1
Buyer 2
Buyer 3
Purchasing Manager
Purchasing Director

WAREHOUSE / DISTRIBUTION

Loader/Stager 1
Loader/Stager 2
Shipping/Receiving Clerk 1
Shipping/Receiving Clerk 2
Shipping/Receiving Clerk 3
Shipping/Receiving Clerk Lead
Warehouse/Barrel Worker 1
Warehouse/Barrel Worker 2
Warehouse/Barrel Worker 3
Warehouse/Barrel Worker Lead
Warehouse/Barrel Supervisor
Warehouse/Barrel Manager
Forklift Operator
Light Truck Operator
Heavy Truck/Vehicle Operator
Distribution Supervisor 1
Distribution Supervisor 2
Stores/Shipping/Receiving Manager
Production Coordinator
Production & Material Planning Capacity Analyst
Production Planner/Scheduler 1
Production Planner/Scheduler 2
Production Planner/Scheduler 3
Master Scheduler
Production & Capacity Planning Manager
Logistics/Transportation Analyst 1
Logistics/Transportation Analyst 2
Logistics/Transportation Analyst 3
Logistics/Transportation Manager
Import/Export Supervisor

INFORMATION TECHNOLOGY

PC Support Technician 1
PC Support Technician 2
PC Support Technician 3
Applications Programmer/Analyst 2
Applications Programmer/Analyst 3
Information Technology Manager
Information Technology Director

FACILITIES / MAINTENANCE

Maintenance Worker 1
Maintenance Worker 2
Maintenance Worker 3
Maintenance Specialist - Journey Level
Vehicle/Truck Maintenance Mechanic 1
Vehicle/Truck Maintenance Mechanic 2
Vehicle/Truck Maintenance Mechanic 3
Winery and Facilities Maintenance Mechanic 1
Winery and Facilities Maintenance Mechanic 2
Winery and Facilities Maintenance Mechanic 3
Bottling Line Maintenance Mechanic 1
Bottling Line Maintenance Mechanic 2
Bottling Line Maintenance Mechanic 3
Control Technician
Maintenance Mechanic - Journey Level
Maintenance Supervisor
Groundskeeper 2
Groundskeeper 3
Groundskeeper Lead
Landscape Supervisor
Janitor/Custodian 1
Janitor/Custodian 2
Janitor/Custodian Lead
Security Guard
Security Guard Lead
Facilities Supervisor
Facilities Manager
Shop Mechanic 1
Shop Mechanic 2
Shop Mechanic Supervisor
Shop Mechanic Manager
Maintenance/Construction Manager
Maintenance Director

VINEYARD OPERATIONS

Vineyard Worker 1
Vineyard Worker 2
Vineyard Worker 3
Vineyard Worker Lead
Vineyard Supervisor/Foreman
Vineyard Manager
Vineyard Director
Test Stand Sample Puller
Viticulturist Technician 1
Viticulturist Technician 2
Viticulturist 1
Viticulturist 2
Viticulturist Supervisor
Viticulturist Manager
Grower Relations Representative
Grower Relations Manager
Grower Relations Director
Tractor Driver 1
Tractor Driver 2
Irrigator 2
Irrigator 3
Recordkeeper/Inventory Analyst 2
Recordkeeper/Inventory Analyst 3
Inventory Control Manager
Government Compliance Analyst 1
Government Compliance Analyst 2
Government Compliance Analyst 3
Government Compliance Manager
Government Compliance Director

WINERY OPERATIONS

Cellar Crew 1
Cellar Crew 2
Cellar Crew 3
Cellar Crew Lead
Cellar Supervisor
Cellarmaster
Cellar Operations Director
Bottling Line Worker 1
Bottling Line Worker 2
Bottling Line Worker 3
Bottling Line Worker Lead
Bottling Supervisor
Bottling Manager
Bottling Operations Director
Sanitation/Cleanroom Operator 2
Sanitation/Cleanroom Operator 3
Plant Manager
Assistant Winemaker
Winemaker 1
Winemaker 2
Winemaking Director
Lab Technician 1
Lab Technician 2
Lab Technician 3
Lab Technician Lead
Enologist 1
Enologist 2
Laboratory/Quality Control Supervisor
Laboratory/Quality Control Manager
Laboratory/Quality Control Director
Quality Control Technician 1
Quality Control Technician 2
Quality Control Technician 3
Sustainable Development Specialist 1
Sustainable Development Specialist 2
Sustainable Development Specialist 3
Sustainable Development Specialist 4
Sustainability Manager
Sustainability Director

HOSPITALITY

Room Attendant/Housekeeper 1
Room Attendant/Housekeeper 2
Room Attendant/Housekeeper 3
Housekeeping Supervisor
Wine Club Representative 1
Wine Club Representative 3
Wine Club Representative Lead
Wine Educator Local
Wine Educator National
Special Events Coordinator
Catering and Event Service Supervisor
Wine Club Manager
Events Manager
Tasting Room Host/Hostess 1
Tasting Room Host/Hostess 2
Tour Guide
Tasting Room Host/Hostess Premium Brands
Tasting Room Lead
Tasting Room Assistant Manager
Tasting Room Manager
Tasting Room Concierge
Tasting Room Merchandizer
Retail Operations Director
Hospitality Representative 1
Hospitality Representative 2
Hospitality Representative 3
Hospitality Supervisor
Hospitality Manager
Hospitality Director
Dishwasher
Waitstaff
Cook 2
Cook 3
Sous Chef
Chef du Cuisine
Executive Chef

MARKETING

Marketing Coordinator
Public Relations Specialist 1
Public Relations Specialist 2
Public Relations Manager/Director
Demand Planner 2
Demand Planner 3
Marketing Manager 1 (Less than 100k Case Production)
Marketing Manager 2 (100k or More Case Production)
Marketing Communications Manager
Marketing Director
Associate/Assistant Brand Manager
Brand Manager
Senior Brand Manager
Brand Director
Direct to Consumer Marketing Support Specialist
Direct to Consumer Marketing Manager
Direct to Consumer Marketing Director
Category Management Analyst
Senior Category Management Analyst
Packaging Designer 2
Packaging Designer 3
Graphic Design Specialist
Graphic Design Manager/Director
Pricing Coordinator 2
Pricing Coordinator 3
Pricing Manager

SALES

Customer Service Representative 1
Customer Service Representative 2
Customer Service Representative 3
Customer Service Supervisor
Customer Service Manager
eCommerce Associate Outbound Sales
Retail Merchandising Specialist
Retail Merchandising Manager
Sales Coordinator 2
Sales Coordinator 3
Sales and Marketing Analyst 2
Sales and Marketing Analyst 3
Direct Sales Representative 1
Direct Sales Representative 3
Sales Operations Manager
Distributor Sales Relationship Manager 1
Distributor Sales Relationship Manager 2
Distributor Sales Relationship Manager 3
Regional Sales Manager
Major Account Manager
National Sales Manager (Direct Reports)
International Sales Manager
Sales Business Analyst 1
Sales Business Analyst 2
Sales Business Analyst 3