2021 Survey Results Available on DataCentral®

Click Here to let us know if you plan on participating in the survey this year, or if you need further information!

Donna Bowman
+1 408 596 7372
donna@wmgnet.com

Steve Treder
+1 408 337 0304
stevet@wmgnet.com

2021 Survey Results Available on DataCentral®
18 May 2021

2021 Survey Materials Available
19 November 2020

2020 Survey Results Available on DataCentral®
18 June 2020

Alexander Group - Brief on COVID-19 Impact on Seller's Pay
20 April 2020

2020 Survey Materials Available
12 December 2019

2019 Survey Results Available on DataCentral®
03 May 2019

SevenFifty - Article on Beverage Industry Sales Commission Programs
12 February 2019

2019 Survey Materials Available
30 November 2018

2018 Survey Results Available on DataCentral®
30 April 2018

2017 Survey Results Available on DataCentral®
12 May 2017

2016 Survey Results Available on DataCentral®
04 May 2016

2015 Survey Results Available on DataCentral®
16 April 2015

Conducted annually since 1990, this survey is recognized as the premier source for compensation data for the wine industry. 

The labor market for wineries and vineyards is distinctly different from the broader consumer product and agricultural world, thus is not captured by the broad general-market compensation surveys.

As a participant in the Wine Industry Compensation Survey you will have access to the information and tools necessary to make data-driven decisions to support the compensation programs for your unique industry.  

The 2021 edition of the survey contains data from 184 participants representing 400+ wineries/vineyards.  Data was submitted on 255 jobs, with over 20,900 individual employee pay rates.

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We would like to thank the members of the Advisory / Design Team for their support and assistance in designing this survey.

Constellation Brands
Delicato Family Vineyards
Duckhorn
E. & J. Gallo
F. Korbel & Brothers
Fetzer Vineyards
Francis Ford Coppola Presents
Freixenet USA
Groth Vineyards & Winery
Honig Vineyard & Winery
Jackson Family Enterprise
The Wine Group
Wente Vineyards

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Please refer to the survey Input Instructions for a full list of updated and revised survey content.

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November 2021 1 January 2022 TBD January 2022 21 January 2022 21 January 2022 April 2022

Distribution of Input Materials Effective Date of Data Survey Participant/Job Match Meetings - Online this year! Deadline for Submission of Data - Earn a discount for submitting on-time! PolicyCentral® Topic Update due Results Available for Participants via DataCentral®

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All survey results are delivered via our DataCentral® online survey report tool, and the report fees for your company will depend on the subscription level you choose and the size of your company in case volume. 

With DataCental you will have YEAR ROUND access to either the Standard Reports which includes data from ALL participants on ALL jobs, or the Custom Reports where you can create your own report selections based on your choice of companies, product sectors, geographies, revenue, etc. With the Custom Report you have complete control of the complexity of analyses, comparisons, and customization of results from the survey database, and you can run an unlimited number of reports to satisfy your needs on a 24x7 basis. All results are provided in both PDF and XLS Formats, including uploadable XLS versions.

	Standard Reports		Custom Reports
Under 50,000 Cases	$ 975		$ 1,500
50,000 to 199,999 Cases	$ 1,600		$ 2,175
200,000 to 999,999 Cases	$ 2,225		$ 2,850
1 Million Cases and Over	$ 2,850		$ 3,525

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On-Time Discount if you submit your data by 22 January 2022:

Under 50,000 Cases	$ 75
50,000 to 199,999 Cases	$ 100
200,000 to 999,999 Cases	$ 125
1 Million Cases and Over	$ 150

Previous Participant Discount for all 2021 Wine Industry Survey Participants:

Under 50,000 Cases	$ 100
50,000 to 199,999 Cases	$ 175
200,000 to 999,999 Cases	$ 250
1 Million Cases and Over	$ 325

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• Job Descriptions:  Uploadable job descriptions in Excel, Word and Adobe Acrobat are also provided at no additional cost.

• Summary Report:  Displays a line of data for each job, including basic statistics such as:

• Detail Report:  Provides a full page of data analysis for each job, including statistics on each pay element such as:

• Breakout Report:  For each survey job, displays averages or median of each pay element by Case Production, Geographic Area and Revenue.

• Uploadable Excel Report:  Provides a job-by-job spreadsheet report with all of the major statistics and pay elements laid out in a readily uploadable format for third party analysis software.

Company Selections
Company Size by Revenue, Case Production, or Employment
Geographic Area: Region/State/Metro Area
Data Elements and Statistics Calculations
Custom Percentiles
Standard Deviations
Weighted and Simple Averages
Data Aging
And much more!

• Uploadable Excel Breakout Report:  Similar to the Uploadable Excel Report above, PLUS adds the ability to split the results into categories such as Geography, Product, or Revenue, etc.

• Market Comparison Report:  Provides a tabular and graphic comparison of your own company data to that of your selected market. An easy way to show competitive standing of your company.

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* Denotes subsidiary vineyard/winery
Alpha Omega Altria Group * Ste. Michelle Wine Estates * Stags Leap Wine Cellars Biltmore Estate Wine Bogle Vineyards Boisset Collection * Buena Vista Winery * De Loach Winery * JCB Lounge at the Ritz-Carlton * JCB Tasting Salon * Oakville Grocery * Raymond Vineyard & Cellar * Wattle Creek Winery Brown-Forman * Sonoma-Cutrer Vineyards C. Mondavi & Family Ca' Momi Winery Cain Vineyards and Winery Cakebread Cellars Chambers & Chambers Wine Merchant Chateau Montelena Winery Cliff Lede Vineyards Cline Cellars Colgin Cellars Constellation Brands * Canandaigua Winery * Canyon Road Cellars * Clos Du Bois Wine * Constellation Bedford Warehouse * Constellation Chicago Office * Constellation San Francisco * Constellation Sonoma Office * Constellations Sonoma Vineyards * Creekside Vineyards * Gonzales Winery * Lodi Distribution Center * Mission Bell Winery * Napa Bottling & Sales Office * Pine Creek Vineyards * Prisoner Wine * R.H. Phillips Vineyard * Robert Mondavi * Simi Winery * Turner Road Vintners * Woodbridge Crimson Wine Group * Archery Summit * Chamisal Vineyards * Double Canyon Vineyards * Pine Ridge Winery * Seghesio Family Vineyards * Seven Hills Winery Cuvaison Winery Delicato Family Vineyards Distinguished Vineyards & Wine Partners * Markham Vineyards Domaine Chandon * Newton Vineyards Dry Creek Vineyard Duckhorn Wine E. & J. Gallo Winery * E. & J. Gallo Winery/Fresno * E. & J. Gallo Winery/Sonoma F. Korbel & Brothers Fetzer Vineyards FN Cellars Folio Fine Wine Partners Francis Ford Coppola Presents * Inglenook Winery Frank Family Vineyards Freixenet Mionetto USA Frog's Leap Winery Gargiulo Vineyards Grape Creek Vineyards Grgich Hills Cellar Groth Vineyards & Winery Gundlach-Bundschu Winery Hahn Family Wines Hall Wines Heitz Cellars Hess Collection Honig Vineyard & Winery Huneeus Vintners * Faust Vineyards * Flowers Vineyard & Winery * Quintessa Iron Horse Vineyards J. Lohr Vineyards & Winery Jackson Family Wines John Anthony Wines Joseph Phelps Vineyards		Landmark Vineyards LangeTwins Winery Lasseter Family Winery Mendocino Wine Company Napa Wine O'Neill Vintners & Distillers Opus One Pacific Union Co. * Harlan Estate Paul Hobbs Winery Peju Province Winery Pernod Ricard * Mumm Napa Valley * Kenwood Winery Peter Michael Winery Plump Jack Winery * Cade Winery Precept Brands Price Family WInes * Classic Wines * Lutum Wines Purple Wines Rack and Riddle Custom Wine Service Realm Cellars Ridge Vineyards & Winery Rodney Strong Vineyards Rombauer Vineyards Rutherford Wine Schramsberg Vineyards Silver Oak Wine Cellars Silverado Vineyards Skywalker Vineyards Southern Glazer's Wine & Spirits St. Francis Winery & Vineyards St. Supery Vineyards & Winery Terlato Wine Group * Chimney Rock Winery * Rutherford Hill Winery * Sanford Winery The Wine Group * Almaden Vineyards * Benzinger Vineyards * Big House Wines * Concannon Vineyards * Cutler Vineyards * Franzia Sanger * Franzia Vineyards * Fresno Vineyards * McFarland TWG * Mogen David Winery The Wonderful Company * Justine Winery and Vineyards * Landmark Vineyards Treasury Wine Estates Americas * Beaulieu Vineyard * Beringer Winery * Big Ranch Road Vineyard * Chateau St. Jean * Etude Winery * Paso Cellars 360 * Provenance Vineyards * Stags Leap Winery * Sterling Vineyards * Treasury Wine Napa * Treasury Wine Sonoma Trefethen Vineyards Winery Trentadue Winery Trinchero Family Estates * Joel Gott * Montevina Wines * Napa Cellars * Neyers Vineyard * Terra D'Oro * Trinchero Central Coast * Trinchero Lodi * Trinchero Napa Valley Vintage Wine Estates * BR Cohn Winery * Clos Pegase Winery * Consentino Winery * Delectus Winery * Sonoma Coast Vineyards * Ray's Station Winery * The Flight Deck Tasting Room * Swanson Vineyards * Viansa Winery * Vintage Wine Estate SF Office * Windsor Vineyards Wente Family Estates Wine Hooligans Wine Service Cooperative WX Brands

NEW AND REVISED POSITIONS INDICATED IN BOLD RED ITALICS

EXECUTIVES

Chief Executive Officer
Chief Operating Officer
President
General Manager/Site Operations Manager
Chief Financial Officer
Executive Vice President Sales
General Counsel
Chief Technology Officer
Vice President Operations
Vice President Winemaking
Vice President Vineyard Operations
Vice President Marketing and Sales
Vice President Marketing
National Sales Manager (No Direct Reports)
Vice President Human Resources

ADMINISTRATIVE / CLERICAL SUPPORT

Clerical Support 1
Clerical Support 2
Clerical Support 3
Executive Assistant
Administrative Assistant 1
Administrative Assistant 2
Receptionist 1
Receptionist 2
Receptionist 3
Office Supervisor/Manager

HUMAN RESOURCES

Human Resources Specialist
General Human Resources Representative 1
General Human Resources Representative 2
General Human Resources Representative 3
Health and Safety Specialist 1
Health and Safety Specialist 2
Health and Safety Specialist 3
Environmental Health and Safety Manager
Human Resources Supervisor
Human Resources Manager
Human Resources Director

FINANCE / ACCOUNTING

Accounting Assistant 1
Accounting Assistant 2
Accounting Assistant 3
Accounting Assistant 4
Accountant 1
Accountant 2
Accountant 3
Accounts Receivable Manager
General Accounting Supervisor
Payroll Assistant 1
Payroll Assistant 2
Payroll Assistant 3
Payroll/Personnel Administrator
Payroll Supervisor
Payroll Manager
Cost Accounting Manager
Business/Financial Analyst 1
Business/Financial Analyst 2
Business/Financial Analyst 3
Business/Financial Analyst Manager
Credit & Collections Manager
General Accounting Manager
Controller

PURCHASING

Buyer 1
Buyer 2
Buyer 3
Purchasing Manager
Purchasing Director

WAREHOUSE / DISTRIBUTION

Loader/Stager
Shipping/Receiving Clerk 1
Shipping/Receiving Clerk 2
Shipping/Receiving Clerk 3
Shipping/Receiving Clerk Lead
Forklift Operator
Light Truck Operator
Heavy Truck/Vehicle Operator
Distribution Supervisor 1
Distribution Supervisor 2
Stores/Shipping/Receiving Manager
Production Coordinator
Production & Material Planning Capacity Analyst
Production Planner/Scheduler 1
Production Planner/Scheduler 2
Production Planner/Scheduler 3
Master Scheduler
Production & Capacity Planning Manager
Logistics/Traffic Manager
Import/Export Supervisor

INFORMATION TECHNOLOGY

PC Support Technician 1
PC Support Technician 2
PC Support Technician 3
Applications Programmer/Analyst 2
Applications Programmer/Analyst 3
Information Technology Manager
Information Technology Director

FACILITIES / MAINTENANCE

Maintenance Worker 1
Maintenance Worker 2
Maintenance Worker 3
Maintenance Specialist - Journey Level
Vehicle/Truck Maintenance Mechanic 1
Vehicle/Truck Maintenance Mechanic 2
Vehicle/Truck Maintenance Mechanic 3
Winery and Facilities Maintenance Mechanic 1
Winery and Facilities Maintenance Mechanic 2
Winery and Facilities Maintenance Mechanic 3
Bottling Line Maintenance Mechanic 1
Bottling Line Maintenance Mechanic 2
Bottling Line Maintenance Mechanic 3
Control Technician
Maintenance Mechanic - Journey Level
Maintenance Supervisor
Groundskeeper
Groundskeeper Lead
Landscape Supervisor
Janitor/Custodian 1
Janitor/Custodian 2
Janitor/Custodian Lead
Security Guard
Security Guard Lead
Facilities Supervisor
Facilities Manager
Shop Mechanic 1
Shop Mechanic 2
Shop Mechanic Supervisor
Shop Mechanic Manager
Maintenance/Construction Manager
Maintenance Director

VINEYARD OPERATIONS

Vineyard Worker 1
Vineyard Worker 2
Vineyard Worker 3
Vineyard Worker Lead
Test Stand Sample Puller
Viticulturist Technician 1
Viticulturist Technician 2
Viticulturist 1
Viticulturist 2
Vineyard Supervisor/Foreman
Vineyard Manager
Vineyard Director
Grower Relations Representative
Grower Relations Manager
Grower Relations Director
Tractor Driver 1
Tractor Driver 2
Irrigator
Recordkeeper/Inventory Analyst
Inventory Control Manager
Government Compliance Analyst 1
Government Compliance Analyst 2
Government Compliance Analyst 3
Government Compliance Manager
Government Compliance Director

WINERY OPERATIONS

Cellar Crew 1
Cellar Crew 2
Cellar Crew 3
Cellar Crew Lead
Cellar Supervisor
Cellarmaster
Cellar Operations Director
Bottling Line Worker 1
Bottling Line Worker 2
Bottling Line Worker 3
Bottling Line Worker Lead
Bottling Supervisor
Bottling Manager
Bottling Operations Director
Cleanroom/Sanitation
Plant Manager
Assistant Winemaker
Winemaker 1
Winemaker 2
Winemaking Director
Lab Technician 1
Lab Technician 2
Lab Technician 3
Lab Technician Lead
Enologist 1
Enologist 2
Laboratory/Quality Control Supervisor
Laboratory/Quality Control Manager
Laboratory/Quality Control Director
Quality Control Technician 1
Quality Control Technician 2
Quality Control Technician 3

HOSPITALITY

Room Attendant/Housekeeper 1
Room Attendant/Housekeeper 2
Room Attendant/Housekeeper 3
Wine Club Representative
Wine Educator Local
Wine Educator National
Special Events Coordinator
Catering and Event Service Supervisor
Wine Club Manager
Events Manager
Tasting Room Host/Hostess 1
Tasting Room Host/Hostess 2
Tour Guide
Tasting Room Host/Hostess Premium Brands
Tasting Room Lead
Tasting Room Assistant Manager
Tasting Room Manager
Retail Operations Director
Hospitality Representative 1
Hospitality Representative 2
Hospitality Representative 3
Hospitality Supervisor
Hospitality Manager
Hospitality Director
Dishwasher
Waitstaff
Cook
Sous Chef
Chef du Cuisine
Executive Chef

MARKETING

Marketing Coordinator
Public Relations Specialist 1
Public Relations Specialist 2
Public Relations Manager/Director
Marketing Manager 1 (Less than 100k Case Production)
Marketing Manager 2 (100k or More Case Production)
Marketing Communications Manager
Marketing Director
Associate/Assistant Brand Manager
Brand Manager
Senior Brand Manager
Direct to Consumer Marketing Support Specialist
Direct to Consumer Marketing Manager
Direct to Consumer Marketing Director
Category Management Analyst
Senior Category Management Analyst
Packaging Designer 2
Packaging Designer 3
Graphic Design Specialist
Graphic Design Manager/Director

SALES

Customer Service Representative 1
Customer Service Representative 2
Customer Service Representative 3
Customer Service Supervisor
Customer Service Manager
eCommerce Associate Outbound Sales
Retail Merchandising Specialist
Retail Merchandising Manager
Direct Sales Representative 1
Direct Sales Representative 3
Sales Operations Manager
Distributor Sales Relationship Manager 1
Distributor Sales Relationship Manager 2
Distributor Sales Relationship Manager 3
Regional Sales Manager
Major Account Manager
National Sales Manager (Direct Reports)
International Sales Manager
Sales Business Analyst 1
Sales Business Analyst 2
Sales Business Analyst 3

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