Compensation related policy and practices information for our surveys is collected and analyzed at PolicyCentral, with over 100 topics from which you can choose.
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The Marketing and Sales Surveys are now one!
Western Management Group has been conducting the individual Marketing and Sales Compensation Surveys for over 25 years, and combining the surveys into a unified study makes sense with the blending of sales and marketing roles. The survey remains the premier source of data regarding marketing and sales positions for a wide variety of industries, including consumer products, technology, restaurants and food service, banking, insurance, financial services, automotive, transportation, hospitality, and entertainment.
A list of the participants from the 2021 surveys is available below for your review.
New and Revised Data Elements
A new data element, Job Focus Code, has been added to the survey to help identify the specialties within a number of job families.
The Product Code choices have been updated to better reflect the participants in the survey.
We are now collecting in the Gender field “X” for Non-Binary/Other.
A new data element, Workplace, has been added to the survey and SmartScreen. This new field indicates whether an employee is working in a traditional office environment, working from home, or working in the field.
Current Year Individual Variable Cash - Target 2022 and Current Year Other Variable Cash - Target 2022 have been added as compansation fields this year to better analyze Total Target Cash.
New Job Leveling and Job Coding Schema
The survey has been extensively updated to simplify the job matching process from internal roles to the survey benchmarks. See the Job Leveling Decision Tree and 2021 to 2022 Job Code Translation Table for further details.
Please refer to the survey Input Instructions for a full list of updated and revised survey content.
We firmly believe in rewarding our survey participants for helping to make our surveys better. You can earn significant discounts this year!
Company Size by Revenue or Employment
Business Segment and Product Category
Geographic Area: Region/State/Metro Area
Data Elements and Statistics Calculations
Weighted and Simple Averages
And much more!
NEW AND REVISED POSITIONS INDICATED IN BOLD RED ITALICSMARKETING AND COMMUNICATIONSMARKETINGMarketing Representative - EntryMarketing Representative - IntermediateMarketing Representative - CareerMarketing Representative - SpecialistMarketing Representative - ConsultantMarketing - Tactical ManagerMarketing - Strategic ManagerMarketing - Top ManagerREGIONAL MARKETINGRegional Marketing - Strategic ManagerRegional Marketing - Top ManagerPUBLIC RELATIONSPublic Relations Representative - EntryPublic Relations Representative - IntermediatePublic Relations Representative - CareerPublic Relations Representative - SpecialistPublic Relations Representative - ConsultantPublic Relations - Tactical ManagerPublic Relations - Strategic ManagerPublic Relations - Division/Subsidiary/Business Unit - Top ExecutivePublic Relations - Corporate - Top ExecutiveGOVERNMENT RELATIONSGovernment Relations Representative - IntermediateGovernment Relations Representative - CareerGovernment Relations Representative - SpecialistGovernment Relations Representative - ConsultantGovernment Relations - Tactical ManagerGovernment Relations - Strategic ManagerGovernment Relations - Division/Subsidiary/Business Unit - Top ExecutiveGovernment Relations - Corporate - Top ExecutiveCOMMUNITY AFFAIRS / CONTRIBUTIONSCommunity Affairs/Contributions Representative - EntryCommunity Affairs/Contributions Representative - IntermediateCommunity Affairs/Contributions Representative - CareerCommunity Affairs/Contributions Representative - SpecialistCommunity Affairs/Contributions Representative - ConsultantCommunity Affairs/Contributions - Tactical ManagerCommunity Affairs/Contributions - Strategic ManagerINVESTOR RELATIONSInvestor Relations Analyst - IntermediateInvestor Relations Analyst - CareerInvestor Relations Analyst - SpecialistInvestor Relations Analyst - ConsultantInvestor Relations - Tactical ManagerInvestor Relations - Strategic ManagerInvestor Relations - Corporate - Top ExecutivePRODUCT MARKETING / BRAND MANAGEMENTProduct/Brand Manager - EntryProduct/Brand Manager - IntermediateProduct/Brand Manager - CareerProduct/Brand Manager - SpecialistProduct/Brand Manager - ConsultantProduct/Brand Management - Tactical ManagerProduct/Brand Management - Strategic ManagerProduct/Brand Management - Top ManagerProduct/Brand Management - Division/Subsidiary/Business Unit - Top ExecutiveProduct/Brand Management - Corporate - Top ExecutiveDIGITAL / E-COMMERCE ANALYTICSSOCIAL NETWORKINGSocial Networking Media Representative - EntrySocial Networking Media Representative - IntermediateSocial Networking Media Representative - CareerSocial Networking Media Representative - SpecialistSocial Networking Media Representative - ConsultantSocial Networking Media - Tactical ManagerSocial Networking Media - Strategic ManagerSocial Networking - Corporate - Top ExecutiveDIGITAL CONTENTDigital Content Coordinator - EntryDigital Content Coordinator - IntermediateDigital Content Coordinator - CareerDigital Content Coordinator - SpecialistDigital Content Coordinator - ConsultantDigital Content Tactical ManagerDigital Content Strategic ManagerDIGITAL GRAPHICS DESIGNDigital Graphics Designer - EntryDigital Graphics Designer - IntermediateDigital Graphics Designer - CareerDigital Graphics Designer - SpecialistDigital Graphics Designer - ConsultantDigital Graphics - Tactical ManagerDigital Graphics - Strategic ManagerDIGITAL TECHNICAL DEVELOPMENTDigital Technical Developer - EntryDigital Technical Developer - IntermediateDigital Technical Developer - CareerDigital Technical Developer - SpecialistDigital Technical Developer - ConsultantDigital Technical Development - Tactical ManagerDigital Technical Development - Strategic ManagerSEO ANALYTICSSEO Analyst - EntrySEO Analyst - IntermediateSEO Analyst - CareerSEO Analyst - SpecialistSEO Analyst - ConsultantSEO Analytics - Tactical ManagerSEO Analytics - Strategic ManagerONLINE MERCHANDISINGOnline Merchandiser - EntryOnline Merchandiser - IntermediateOnline Merchandiser - CareerOnline Merchandiser - SpecialistOnline Merchandiser - ConsultantOnline Merchandising - Tactical ManagerOnline Merchandising - Strategic ManagerMARKETING DATABASE ANALYTICSMarketing Database Analyst - EntryMarketing Database Analyst - IntermediateMarketing Database Analyst - CareerMarketing Database Analyst - SpecialistMarketing Database Analyst - ConsultantMARKETING DATABASE STATISTICSMarketing Database Statistician - EntryMarketing Database Statistician - IntermediateMarketing Database Statistician - CareerMarketing Database Statistician - SpecialistMarketing Database Statistician - ConsultantMarketing Database Analytics - Tactical ManagerMarketing Database Analytics - Strategic ManagerDATA SCIENCEData Scientist - CareerData Scientist - SpecialistData Scientist - ConsultantData Science - Tactical ManagerData Science - Strategic ManagerUSER EXPERIENCEUser Experience Designer - EntryUser Experience Designer - IntermediateUser Experience Designer - CareerUser Experience Designer - SpecialistUser Experience Designer - ConsultantUser Experience Design - Tactical ManagerUser Experience Design - Strategic ManagerDIGITAL / E-COMMERCE ANALYTICSDigital/e-Commerce Analyst - EntryDigital/e-Commerce Analyst - IntermediateDigital/e-Commerce Analyst - CareerDigital/e-Commerce Analyst - SpecialistDigital/e-Commerce Analyst - ConsultantDigital/e-Commerce - Tactical ManagerDigital/e-Commerce - Strategic ManagerDigital/e-Commerce - Top ManagerDigital/e-Commerce - Division/Subsidiary/Business Unit - Top ExecutiveDigital/e-Commerce - Corporate - Top ExecutiveSTRATEGIC MERCHANDISING
Compliance Officer - CorporateChief Strategy Officer (CSO) - Division/Subsidiary/Business UnitChief Strategy Officer (CSO) - CorporateChief Financial Officer (CFO) - CorporateMarketing Officer - Director/Vice PresidentChief Marketing Officer (CMO) - Division/Subsidiary/Business Unit - Top ExecutiveChief Marketing Officer (CMO) - CorporateMarketing and Sales Officer - Director/Vice PresidentChief Marketing and Sales Officer - Division/Subsidiary/Business UnitChief Marketing and Sales Officer - CorporateChief Operating Officer (COO) - CorporateChief Executive Officer (CEO) - Division/Subsidiary/Business UnitChief Executive Officer (CEO) - Non-ChairmanChief Executive Officer (CEO) - Chairman