Marketing Compensation Survey

Conducted annually since 1995, the Marketing Compensation Survey is the premier source of data regarding marketing positions for a wide variety of industries, including consumer products, technology, restaurants and food service, banking, insurance, financial services, automotive, transportation, hospitality, and entertainment.

A list of the 235 participants from the 2020 survey is available below for your review.

Key Features

Total Cash Compensation data including Base Salary, Profit Sharing, Performance Bonuses, Team Awards, Discretionary Bonuses, LTI Valuations and Prevalence, etc.
Geographic breakouts of data for country, major regions, state, and over 100 major metro areas throughout the world
Product and Revenue Level breakouts
235 participants were included in the 2020 edition
Global coverage for 18 countries, including the United States
Over 430 benchmark jobs, each with detailed job descriptions covering the following critical Marketing functions:
- Marketing Communications
- Video Communications
- Trade Shows / Exhibits / Events
- Creative / Graphics Design
- Advertising / Media
- Catalog / Direct Mail
- Packaging Design / Engineering
- External Advertising Agency
- Public Relations / Community Affairs
- Social Networking / Interactive Marketing
- Marketing Planning / Business Development
- Distribution Channels
- Technical Support Strategic Planning
- Pricing
- Digital Marketing / e-Commerce
- Market Research / Competitive Intelligence / Data
  Analysis / Customer Experience
- Product Marketing and Brand Management
- Marketing Education and Training
- Telemarketing / Telesales
- Customer Service / Technical Support
- Senior Executives

Competitive Comparison

How does the WMG Marketing Compensation Survey stack up to the competition???

For a quick summary of the key features, coverage and pricing of our survey and other major surveys sources, click here.

New This Year

New/Revised Survey Jobs

ADVERTISING / MEDIA

Advertising and Sales Promotions Specialist - Consultant

PUBLIC RELATIONS / COMMUNITY AFFAIRS

Government Relations Representative - Consultant

MARKET RESEARCH / COMPETITIVE INTELLIGENCE / DATA ANALYSIS / CUSTOMER EXPERIENCE

User Experience (UX) Design - Entry
User Experience (UX) Design - Intermediate
User Experience (UX) Design - Career
User Experience (UX) Design - Senior/Expert
User Experience (UX) Design - Consultant
User Experience (UX) Design Manager/Director A - First Level
User Experience (UX) Design Manager/Director B - Second Level

Please refer to the survey Input Instructions for a full list of updated and revised survey content.

Countries

The survey covers 18 major countries in the Americas, EMEA, and Asia Pacific, with over 200 specific metropolitan areas included.

Argentina
Australia
Brazil
Canada
China
France

Germany
Hong Kong
India
Italy
Japan
Mexico

Netherlands
Singapore
Spain
Switzerland
United Kingdom
United States

Survey Schedule

November 2020

15 April 2021

August 2021

Distribution of Input Materials

Deadline for Submission of Data – Extended to 30 June 2021

Results available to Participants via DataCentral®

Survey Fees

All survey results are delivered via our DataCentral® online survey report tool. You have YEAR ROUND access to both the Standard Report which includes data from ALL participants on ALL jobs, and Custom Report where you can create your own report selections based on your choice of companies, product sectors, geographies, revenue, etc. With the Custom Report you have complete control of the complexity of analyses, comparisons, and customization of results from the survey database, and you can run an unlimited number of reports to satisfy your needs on a 24x7 basis. All results are provided in both PDF and XLS Formats, including uploadable XLS versions.

DataCentral® Access
Provides BOTH Standard and Custom Report Access	$ 3,450	- Price Unchanged from 2020

You will have access to results for any country in which you have submitted your own data at no additional cost. For those countries where you have not submitted data, you can make a onetime purchase of that country report for an additional $ 1,400.

Survey Discounts

We firmly believe in rewarding our survey participants for helping to make our surveys better. You can earn significant discounts this year!

$ 150		On-Time Discount if you submit your data by 15 April 2021
$ 300		Previous Participant Discount for all 2020 Marketing Survey Participants - Increased from 2020!
$ 50		PolicyCentral® Discount if you complete/update the "CORE" topics in PolicyCentral by 15 April 2021
$ 500		New Participant Referral Discount for each new participant you refer – PLUS the company you refer also receives this discount!

Participants are invoiced when we receive their input to the survey. All applicable discounts are applied at that time.

Survey Results and Samples - DataCentral®

There are two levels of results access available depending on your needs…whether you only need the Standard Report in PDF or XLS format covering ALL of the participants and ALL of the jobs, or Custom Report access which provides complex reporting “drill-down” capabilities. Regardless of the level chosen, all participants will receive a FULL YEAR of 24x7 access to DataCentral® to download your reports online, or run unlimited Custom Reports and get immediate results. Both levels described below will provide the analyses in both PDF and XLS Formats.

STANDARD DOWNLOADABLE REPORTS

Download the full survey Standard Report which contains ALL data from ALL participants. Your data is included in the computation of job data statistics and totals. Available in both Adobe Acrobat.pdf and Excel.xls formats, at no additional cost.

Job Descriptions: Uploadable job descriptions in Excel, Word and Adobe Acrobat are also provided at no additional cost.

Summary Report: Displays a line of data for each job, including basic statistics such as:

Average or Median Bonus

Average or Variable Cash Compensation

Average or Median Total Compensation

Average or Median Target Bonus Percentage

LTI Value

LTI + Current Total Cash

Average Span of Control

Total Number of Incumbents

Total Number of Companies

View a sample of the Summary Report

Detail Report: Provides a full page of data analysis for each job, including statistics on each pay element such as:

Highest Rate Reported

90th, 75th, 50th, 25th 10th Percentiles

Lowest Rate Reported

Number of Employees Reported

Employee Weighted Average

Number of Companies

Company Weighted Average

Earnings Mix: Showing Base, Variable Cash Compensation as a percentage of Total Cash

Prevalence and Impact Statistics and Analysis for various Pay Elements

LTI Value

LTI + Current Total Cash

LTI Eligibility

Organizational Level

International Responsibility

FLSA Status

View a sample of the Detail Report

Breakout Report: For each survey job, displays averages or median of each pay element by Product Segment, Geographic Area and Revenue.

Average or Median Base Pay

Average or Median Bonus

Average or Median Variable Cash Compensation

Average or Median Total Cash Compensation

Average or Median Target Bonus Percentage

LTI Value

LTI + Current Total Cash

Total Number of Incumbents

Total Number of Companies

View a sample of the Breakout Report

LTI Detail Report: Displays Average & Percentile data for Total Cash Compensation by: A. Base Pay, Bonus, and other variable Compensation, B. LTI Eligibility by Full Value LTI, Cash LTI and Combination LTI, C. Total Direct Compensation consisting of Cash + LTI.

View a sample of the LTI Report

Uploadable Excel Report: Provides a job-by-job spreadsheet report with all of the major statistics and pay elements laid out in a readily uploadable format for third party analysis software.

CUSTOM GENERATED REPORTS

The Custom Report Option offers detailed and full customized reporting capability. Ideal for participants who need reports based on a selected set of participants or to meet specific scoping criteria. You have complete control and flexibility in defining your own reports to include the pay elements and statistics you require.

Company Selections
Company Size by Revenue or Employment
Business Segment and Product Category
Geographic Area: Region/State/Metro Area
Data Elements and Statistics Calculations
Custom Percentiles
Standard Deviations
Weighted and Simple Averages
Data Aging
And much more!

Includes all of the above reports from the Standard level PLUS

Uploadable Excel Breakout Report: Similar to the Uploadable Excel Report above, PLUS adds the ability to split the results into categories such as Geography, Product, or Revenue, etc.

Market Comparison Report: Provides a tabular and graphic comparison of your own company data to that of your selected market. An easy way to show competitive standing of your company.

View a sample of the Market Comparison Report

For a live demonstration of the power, flexibility and capabilities of DataCentral go to www.wmgnet.com and scroll down to ”Our Features” under “DataCentral” and click on “Take a Test Drive”, or call Irene Kang at +1 408 508 3587 for additional guidance.

Recent Participants - 2020

AUTOMOTIVE
Audi AutoNation AutoZone	Goodyear Tire & Rubber Gulf States Toyota Hyundai Motor America	John Deere Subaru of America Volkswagen Group of America
ADVERTISING & MEDIA
Hahn Public Harvard Business School Publishing International Data Group Leo Burnett USA	Meredith Merkle Quad RRD	Thryv WE Communications
CONSUMER PRODUCTS
1 800 Contacts Altria Group American Greetings AmerisourceBergen Bose Colgate-Palmolive Crayola doTERRA International Estee Lauder Hallmark Cards	Hasbro HoMedics Johnson & Johnson Johnson & Johnson - Consumer Products Johnson & Johnson - Medical Devices Johnson & Johnson - Pharmaceutical Levi Strauss Mary Kay Mattel Maui Jim	Rodan + Fields Scotts Miracle Gro Snap-On Stampin Up TaylorMade adidas Golf The Nature's Bounty Unilever Valvoline
ENTERTAINMENT
American Public Media Detroit Red Wings Disney World Disneyland	Ilitch Holdings Madison Square Garden Major League Baseball Meredith	National Football League Olympia Entertainment Tegna Universal Orlando
FOOD & BEVERAGE
Agri Beef Blue Diamond Growers Cargill Coca-Cola Constellation Brands Del Monte Foods Delicato Family Vineyards	E. & J. Gallo Winery Frito-Lay North America Hershey Kellogg Little Caesars Pizza Mars North America McCormick	Nestle USA North America Beverages organicgirl Pepsico Schwans Southern Glazer's Wine & Spirits The Wine Group
FINANCIAL SERVICES / INSURANCE
AAA The Auto Club Group Aetna Aflac Allianz Life Insurance Allstate Insurance American Century Investments Ameriprise Financial Amica Mutual Insurance Automobile Club of Southern California Black & Veatch Blue Cross Blue Shield of North Carolina Capital Group CIGNA CME Group Country Financial CUNA Mutual Deloitte Services Discover Financial Services Dun & Bradstreet	Edward Jones Empower Retirement Erie Insurance Group Farmers Insurance Firefighters First FCU Freddie Mac Gensler Huntington National Bank ICW Group Jackson National Life Insurance John Deere Financial Liberty Mutual Insurance MassMutual Mutual of Omaha Nationwide Mutual Insurance New York Life Insurance New York Life Investment Management Northern Trust Northwestern Mutual	Piper Sandler Primerica Principal Financial Group Prudential Financial State Farm Insurance Synovus Financial T. Rowe Price Thrivent Financial TIAA Tokio Marine HCC Travelers USAA Visa Volkswagen Credit Voya Financial Wells Fargo Westfield Insurance
RESTAURANT & FOOD SERVICE
Anheuser-Busch Craft Brewing Chipotle Mexican Grill Domino's Dunkin Brands	KFC McDonalds Pizza Hut Starbucks	Starbucks - Canada Subway Taco Bell YUM! Brands
RETAIL SALES OPERATIONS
Abercrombie & Fitch Advance Auto Parts Albertsons American Eagle Outfitters Associated Food Stores Bath & Body Works Big Lots Stores BJ's Wholesale Club Calvin Klein Carter's Crate & Barrel CVS Health Designer Brand Dick's Sporting Goods Dollar General Eddie Bauer	Express Fanatics Heritage Brands Hershey's Chocolate World J. Crew J. Jill Kohl's L Brands L.L. Bean Lowe's Home Improvement Mast Nordstrom PacSun PETCO PetSmart Pier 1 Imports	Publix Super Markets PVH Raley's REI Recreational Equipment rue21 Sally Beauty Holdings Sam's Club Savers Talbots The Children's Place Tommy Hilfiger Torrid Ulta Beauty Victoria's Secret Walmart Zumiez
TECHNOLOGY & TELECOMMUNICATIONS
Accenture AT&T Black & Veatch Charter Communications	Facebook Follett Jet Propulsion Laboratory	Tech Data T-Mobile USA U.S. Cellular
TRAVEL / AIRLINES / HOTELS
Hertz Hyatt Hotels & Resorts Intercontinental Hotels Group	Marriott International NetJets Radisson Hospitality	Vail Resorts
OTHER
Boston Children's Hospital Clean Harbors Concentrix Consolidated Edison Cornell University ICF International Kaiser Foundation Health Plan Kaiser Permanente - Mid-Atlantic	Kaiser Permanente - Northwest Kenco Group Matthews International Nautilus Novant Health Penske Truck Leasing Philadelphia Gas Works Rotary International	Santee Cooper Southern California Edison UnitedHealth Group Universal Health Services University of Phoenix UPS Waste Management WestRock

Survey Job Coverage

NEW AND REVISED POSITIONS INDICATED IN BOLD RED ITALICS

MARKETING COMMUNICATIONS

Marketing Specialist - Entry
Marketing Specialist - Intermediate
Marketing Specialist - Career
Marketing Specialist - Senior/Expert
Marketing Specialist - Consultant
Marketing Supervisor
Marketing Manager/Director A - First Level
Marketing Manager/Director B - Second Level

VIDEO COMMUNICATIONS

Videographer/Camera Operator - Entry
Videographer/Camera Operator - Intermediate
Videographer/Camera Operator - Career
Videographer/Camera Operator - Senior/Expert
Video Editor - Entry
Video Editor - Intermediate
Video Editor - Career
Video Editor - Senior/Expert
Studio/Remote Technician/Engineer - Entry
Studio/Remote Technician/Engineer - Intermediate
Studio/Remote Technician/Engineer - Career
Studio/Remote Technician/Engineer - Senior/Expert
Video Director/Producer - Entry
Video Director/Producer - Intermediate
Video Director/Producer - Career
Video Director/Producer - Senior/Expert
Video Director/Producer - Consultant
Video Operations Manager/Director A - First Level
Video Operations Manager/Director B - Second Level

TRADE SHOWS / EXHIBITS / EVENTS

Trade Show/Exhibits/Events Specialist - Entry
Trade Show/Exhibits/Events Specialist - Intermediate
Trade Show/Exhibits/Events Specialist - Career
Trade Show/Exhibits/Events Specialist - Senior/Expert
Trade Show/Exhibits/Events Specialist - Consultant
Trade Show/Exhibits/Events Manager/Director A - First Level
Trade Show/Exhibits/Events Manager/Director B - Second Level
Meeting/Conference Planning Specialist - Entry
Meeting/Conference Planning Specialist - Intermediate
Meeting/Conference Planning Specialist - Career
Meeting/Conference Planning Specialist - Senior/Expert
Meeting/Conference Planning Specialist - Consultant
Meeting/Conference Planning Manager/Director A - First Level
Meeting/Conference Planning Manager/Director B - Second Level
Corporate Events Specialist - Entry
Corporate Events Specialist - Intermediate
Corporate Events Specialist - Career
Corporate Events Specialist - Senior/Expert
Corporate Events Specialist - Consultant
Corporate Events/Sponsorship Manager/Director A - First Level
Corporate Events/Sponsorship Director - National Level

CREATIVE / GRAPHICS DESIGN

Graphics Design Specialist - Entry
Graphics Design Specialist - Intermediate
Graphics Design Specialist - Career
Graphics Design Specialist - Senior/Expert
Graphics Design Specialist - Consultant
Art Director - No Staff Responsibilities
Creative Director A - First Level
Creative Director B - Second Level
Vice President Creative

ADVERTISING / MEDIA

Copywriter - Entry
Copywriter - Intermediate
Copywriter - Career
Copywriter - Senior/Expert
Copywriter - Consultant
Copy Editor - Entry
Copy Editor - Intermediate
Copy Editor - Career
Copy Editor - Senior/Expert
Copy Editor - Consultant
Copy Manager A - First Level
Media Production Traffic Coordinator - Entry
Media Production Traffic Coordinator - Intermediate
Media Production Traffic Coordinator - Career
Media Production Traffic Coordinator - Senior/Expert
Media Production Traffic Coordinator - Consultant
Media Production Traffic Manager/Director A - First Level
Media Production Traffic Manager/Director B - Second Level
Print Media Manager A - First Level
Print Media Manager B - Second Level
Broadcast Media Manager A - First Level
Broadcast Media Manager B - Second Level
Media Buyer - Intermediate
Media Buyer - Career
Media Buyer - Senior/Expert
Media Buyer - Consultant
Media Services Manager/Director A - First Level
Media Services Manager/Director B - Second Level
Advertising and Sales Promotion Specialist - Intermediate
Advertising and Sales Promotion Specialist - Career
Advertising and Sales Promotion Specialist - Senior/Expert
Advertising and Sales Promotion Specialist - Consultant
Advertising and Sales Promotion Manager/Director A - First Level
Advertising and Sales Promotion Manager/Director B - Second Level
Internal Advertising Manager/Director A - First Level
Internal Advertising Manager/Director B - Second Level
Photo Studio Coordinator - Entry
Photo Studio Coordinator - Intermediate
Photo Lab Technician
Photographer - Intermediate
Photographer - Career
Photographer - Senior/Expert
Photo Studio Supervisor
Photo Art Manager/Director A - First Level

CATALOG / DIRECT MAIL

Catalog Production Coordinator - Entry
Catalog Production Coordinator - Intermediate
Catalog Production Coordinator - Career
Catalog Production Coordinator - Senior/Expert
Catalog Production Manager
Catalog Planning Manager
Head of Catalog Production
Catalog/Direct Mail Marketing Manager/Director A - First Level
Catalog/Direct Mail Marketing Manager/Director B - Second Level

PACKAGING DESIGN / ENGINEERING

Packaging Designer - Entry
Packaging Designer - Intermediate
Packaging Designer - Career
Packaging Designer - Senior/Expert
Packaging Designer - Consultant
Packaging Engineer - Entry
Packaging Engineer - Intermediate
Packaging Engineer - Career
Packaging Engineer - Senior/Expert
Packaging Engineer - Consultant
Package Design/Engineering Manager A
Package Design/Engineering Manager B
Package Design/Engineering Manager/Director

EXTERNAL ADVERTISING AGENCY

Account Executive - Entry
Account Executive - Intermediate
Account Executive - Career
Account Executive - Senior/Expert
Account Executive - Consultant
Account Manager/Director A - First Level
Account Manager/Director B - Second Level

PUBLIC RELATIONS / COMMUNITY AFFAIRS

Public Relations Specialist - Entry
Public Relations Specialist - Intermediate
Public Relations Specialist - Career
Public Relations Specialist - Senior/Expert
Public Relations Specialist - Consultant
Press Release Manager
Government Relations Representative - Intermediate
Government Relations Representative - Career
Government Relations Representative - Senior/Expert
Government Relations Representative - Consultant
Government Relations Manager/Director A - First Level
Government Relations Manager/Director B - Second Level
Community Affairs/Contributions Specialist - Entry
Community Affairs/Contributions Specialist - Intermediate
Community Affairs/Contributions Specialist - Career
Community Affairs/Contributions Specialist - Senior/Expert
Community Affairs/Contributions Specialist - Consultant
Ethnic Marketing Manager/Director
Community Affairs/Contributions Manager/Director A - First Level
Community Affairs/Contributions Manager/Director B - Second Level
Investor Relations Analyst - Intermediate
Investor Relations Analyst - Career
Investor Relations Analyst - Senior/Expert
Investor Relations Analyst - Consultant
Investor Relations Manager/Director A - First Level
Investor Relations Manager/Director B - Second Level
Public Relations Manager/Director A - First Level
Public Relations Manager/Director B - Second Level

SOCIAL NETWORKING / INTERACTIVE MARKETING

Social Networking Media Specialist - Entry
Social Networking Media Specialist - Intermediate
Social Networking Media Specialist - Career
Social Networking Media Specialist - Senior/Expert
Social Networking Media Specialist - Consultant
Social Networking Media Manager/Director A - First Level
Social Networking Media Manager/Director B - Second Level

MARKETING PLANNING / BUSINESS DEVELOPMENT

Marketing Planning and Program Specialist - Entry
Marketing Planning and Program Specialist - Intermediate
Marketing Planning and Program Specialist - Career
Marketing Planning and Program Specialist - Senior/Expert
Marketing Planning and Program Specialist - Consultant
Marketing Planning and Program Manager/Director A - First Level
Marketing Planning and Program Manager/Director B - Second Level
Regional Marketing Manager/Director A - First Level
Regional Marketing Manager/Director B - Second Level
Business Development Specialist - Entry
Business Development Specialist - Intermediate
Business Development Specialist - Career
Business Development Specialist - Senior/Expert
Business Development Specialist - Consultant
Business Development Manager/Director A - First Level
Business Development Manager/Director B - Second Level
Loyalty and Rewards Program Specialist - Intermediate
Loyalty and Rewards Program Specialist - Career
Loyalty and Rewards Program Specialist - Senior/Expert
Loyalty and Rewards Program Manager/Director A - First Level
Loyalty and Rewards Program Manager/Director B - Second Level
Bids, Proposals, and Contracts - Entry
Bids, Proposals, and Contracts - Intermediate
Bids, Proposals, and Contracts - Career
Bids, Proposals, and Contracts - Senior/Expert
Bids, Proposals, and Contracts - Consultant
Bids, Proposals, and Contracts Manager/Director A - First Level
Bids, Proposals, and Contracts Manager/Director B - Second Level
Licensing Agreement Manager/Director A - First Level
Strategic Alliance Manager/Director A - First Level
Franchise Sales Representative - Career
Franchise Sales Representative - Senior/Expert
Franchise Sales Representative - Consultant
Franchise Operations Representative - Career
Franchise Operations Representative - Senior/Expert
Franchise Development Manager/Director A - First Level
Franchise Development Manager/Director B - Second Level

DISTRIBUTION CHANNELS

Distribution Channels Specialist - Entry
Distribution Channels Specialist - Intermediate
Distribution Channels Specialist - Career
Distribution Channels Specialist - Senior/Expert
Distribution Channels Specialist - Consultant
Distribution Channels Program Manager/Director A - First Level
Distribution Channels Program Manager/Director B - Second Level

TECHNICAL SUPPORT STRATEGIC PLANNING

Technical Support Marketing Specialist - Entry
Technical Support Marketing Specialist - Intermediate
Technical Support Marketing Specialist - Career
Technical Support Marketing Specialist - Senior/Expert
Technical Support Marketing Specialist - Consultant
Technical Support Marketing Program Manager/Director A - First Level
Technical Support Marketing Program Manager/Director B - Second Level

PRICING

Pricing Analyst - Entry
Pricing Analyst - Intermediate
Pricing Analyst - Career
Pricing Analyst - Senior/Expert
Pricing Analyst - Consultant
Pricing Analysis Manager/Director A - First Level
Pricing Analysis Manager/Director B - Second Level

DIGITAL MARKETING / E-COMMERCE

Digital Content Coordinator - Entry
Digital Content Coordinator - Intermediate
Digital Content Coordinator - Career
Digital Content Coordinator - Senior/Expert
Digital Content Coordinator - Consultant
Digital Content Manager/Director A - First Level
Digital Content Manager/Director B - Second Level
Digital Graphics Designer - Entry
Digital Graphics Designer - Intermediate
Digital Graphics Designer - Career
Digital Graphics Designer - Senior/Expert
Digital Graphics Designer - Consultant
Digital Graphics Design Manager/Director A - First Level
Digital Graphics Design Manager/Director B - Second Level
Digital Technical Developer - Entry
Digital Technical Developer - Intermediate
Digital Technical Developer - Career
Digital Technical Developer - Senior/Expert
Digital Technical Developer - Consultant
Digital Technical Development Manager/Director A - First Level
Digital Technical Development Manager/Director B - Second Level
SEO/Digital Analytics Specialist - Entry
SEO/Digital Analytics Specialist - Intermediate
SEO/Digital Analytics Specialist - Career
SEO/Digital Analytics Specialist - Senior/Expert
SEO/Digital Analytics Specialist - Consultant
SEO/Digital Analytics Manager/Director A - First Level
SEO/Digital Analytics Manager/Director B - Second Level
Digital/e-Commerce Marketing Analyst - Entry
Digital/e-Commerce Marketing Analyst - Intermediate
Digital/e-Commerce Marketing Analyst - Career
Digital/e-Commerce Marketing Analyst - Senior/Expert
Digital/e-Commerce Marketing Analyst - Consultant
On-Line Merchandiser - Entry
On-Line Merchandiser - Intermediate
On-Line Merchandiser - Career
On-Line Merchandiser - Senior/Expert
On-Line Merchandiser - Consultant
On-Line Merchandising Manager/Director A - First Level
On-Line Merchandising Manager/Director B - Second Level
Digital/e-Commerce Technology Manager/Director
Digital/e-Commerce Marketing Manager/Director A - First Level
Digital/e-Commerce Marketing Manager/Director B - Second Level
Strategic Merchandiser - Entry
Strategic Merchandiser - Intermediate
Strategic Merchandiser - Career
Strategic Merchandiser - Senior/Expert
Strategic Merchandiser - Consultant
Strategic Merchandising Manager/Director A - First Level
Strategic Merchandising Manager/Director B - Second Level
Strategic Merchandising Vice President

MARKET RESEARCH / COMPETITIVE INTELLIGENCE / DATA ANALYSIS / CUSTOMER EXPERIENCE

Market Research Specialist - Entry
Market Research Specialist - Intermediate
Market Research Specialist - Career
Market Research Specialist - Senior/Expert
Market Research Specialist - Consultant
Competitive Intelligence Specialist - Entry
Competitive Intelligence Specialist - Intermediate
Competitive Intelligence Specialist - Career
Competitive Intelligence Specialist - Senior/Expert
Competitive Intelligence Specialist - Consultant
Competitive Intelligence Manager/Director A - First Level
Competitive Intelligence Manager/Director B - Second Level
Market Research Manager/Director A - First Level
Market Research Manager/Director B - Second Level
Marketing Database Analyst - Entry
Marketing Database Analyst - Intermediate
Marketing Database Analyst - Career
Marketing Database Analyst - Senior/Expert
Marketing Database Analyst - Consultant
Marketing Database Statistician - Entry
Marketing Database Statistician - Intermediate
Marketing Database Statistician - Career
Marketing Database Statistician - Senior/Expert
Marketing Database Statistician - Consultant
Marketing Database Analysis Manager/Director A - First Level
Marketing Database Analysis Manager/Director B - Second Level
Data Scientist - Career
Data Scientist - Senior/Expert
Data Scientist - Consultant
Data Science Manager/Director A - First Level
Data Science Manager/Director B - Second Level
User Experience (UX) Design - Entry
User Experience (UX) Design - Intermediate
User Experience (UX) Design - Career
User Experience (UX) Design - Senior/Expert
User Experience (UX) Design - Consultant
User Experience (UX) Design Manager/Director A - First Level
User Experience (UX) Design Manager/Director B - Second Level
Product and Brand Strategy Manager/Director A - First Level
Product and Brand Strategy Manager/Director B - Second Level

PRODUCT MARKETING AND BRAND MANAGEMENT - GENERIC
(Excludes Product Codes FS, AU, CX, FO, RF, and RS)

Assistant Product/Brand Manager A - Bachelor Entry
Assistant Product/Brand Manager A - Master Entry
Associate Product/Brand Manager B
Product/Brand Manager C
Senior Product/Brand Manager D
Product/Brand Director
Product/Brand Vice President

PRODUCT MARKETING AND BRAND MANAGEMENT - DURABLE GOODS
Products intended for use for more than one year e.g. Autos, Refrigerators, Jewelry, Appliances, and Housewares (Only valid for Product Codes AU and CX)

Assistant Product/Brand Manager A - Durable Goods - Bachelor Entry
Assistant Product/Brand Manager A - Durable Goods - Master Entry
Associate Product/Brand Manager B - Durable Goods
Product/Brand Manager C - Durable Goods
Senior Product/Brand Manager D - Durable Goods
Product/Brand Director - Durable Goods
Product/Brand Vice President - Durable Goods

PRODUCT MARKETING AND BRAND MANAGEMENT - NON-DURABLE GOODS
Products normally consumed in less than one year e.g. Cosmetics, Food, Automotive Lubricants, Household Consumables, Drugs, and Toys (Only valid for Product Codes FO and CX)

Assistant Product/Brand Manager A - Non-Durable Goods - Bachelor Entry
Assistant Product/Brand Manager A - Non-Durable Goods - Master Entry
Associate Product/Brand Manager B - Non-Durable Goods
Product/Brand Manager C - Non-Durable Goods
Senior Product/Brand Manager D - Non-Durable Goods
Product/Brand Director - Non-Durable Goods
Product/Brand Vice President - Non-Durable Goods

PRODUCT MARKETING AND BRAND MANAGEMENT – APPAREL/FOOTWEAR/FASHION ACCESSORIES
Apparel, Footwear, and Fashion Accessories (Only valid for Product Code CX)

Assistant Product/Brand Manager A – Apparel/Footwear/Fashion Accessories - Bachelor Entry
Assistant Product/Brand Manager A – Apparel/Footwear/Fashion Accessories - Master Entry
Associate Product/Brand Manager B – Apparel/Footwear/Fashion Accessories
Product/Brand Manager C – Apparel/Footwear/Fashion Accessories
Senior Product/Brand Manager D – Apparel/Footwear/Fashion Accessories
Product/Brand Director – Apparel/Footwear/Fashion Accessories
Product/Brand Vice President – Apparel/Footwear/Fashion Accessories

PRODUCT MARKETING AND BRAND MANAGEMENT - RETAIL SALES/RESTAURANTS
Retail Sales and Restaurants (Only valid for Product Codes RF and RS)

Assistant Product/Brand Manager A - Retail Sales/Restaurants - Bachelor Entry
Assistant Product/Brand Manager A - Retail Sales/Restaurants - Master Entry
Associate Product/Brand Manager B - Retail Sales/Restaurants
Product/Brand Manager C - Retail Sales/Restaurants
Senior Product/Brand Manager D - Retail Sales/Restaurants
Product/Brand Director - Retail Sales/Restaurants
Product/Brand Vice President - Retail Sales/Restaurants

PRODUCT MARKETING AND BRAND MANAGEMENT - OTHER CONSUMER PRODUCTS
Other, combination or default if not an identifiable sub-group (Only valid for Product Code CX)

Assistant Product/Brand Manager A - Other Consumer Products - Bachelor Entry
Assistant Product/Brand Manager A - Other Consumer Products - Master Entry
Associate Product/Brand Manager B - Other Consumer Products
Product/Brand Manager C - Other Consumer Products
Senior Product/Brand Manager D - Other Consumer Products
Product/Brand Director - Other Consumer Products
Product/Brand Vice President - Other Consumer Products

PRODUCT MARKETING AND BRAND MANAGEMENT - FINANCIAL SERVICES
(Only valid for Product Code FS)

Assistant Product/Brand Manager A - Financial Services - Bachelor Entry
Assistant Product/Brand Manager A - Financial Services - Master Entry
Associate Product/Brand Manager B - Financial Services
Product/Brand Manager C - Financial Services
Senior Product/Brand Manager D - Financial Services
Product/Brand Director - Financial Services
Product/Brand Vice President - Financial Services

MARKETING EDUCATION AND TRAINING

Trainer/Developer - Entry
Trainer/Developer - Intermediate
Trainer/Developer - Career
Trainer/Developer - Senior/Expert
Trainer/Developer - Consultant
Marketing Education and Training Manager/Director A - First Level
Marketing Education and Training Manager/Director B - Second Level

TELEMARKETING / TELESALES

Telemarketing Representative - Entry (Inbound)
Telemarketing Representative - Entry (Outbound)
Telemarketing Representative - Intermediate
Telemarketing Representative - Career
Telemarketing Representative - Lead
Telemarketing Supervisor
Telemarketing Manager/Director A - First Level
Telemarketing Manager/Director B - Second Level

CUSTOMER SERVICE / TECHNICAL SUPPORT

Technical Support/Help Desk Representative - Intermediate
Technical Support/Help Desk Representative - Career
Technical Support/Help Desk Representative - Senior/Expert/Lead
Customer Service Representative - Entry
Customer Service Representative - Intermediate
Customer Service Representative - Career
Customer Service Representative - Senior/Expert/Lead
Customer Care Supervisor
Customer Care Manager/Director A - First Level
Customer Care Manager/Director B - Second Level

SENIOR EXECUTIVES

Top Events/Promotions Executive - Division/Subsidiary/Business Unit
Top Events/Promotions Executive - Corporate
Top Creative Executive - Division/Subsidiary/Business Unit
Top Creative Executive - Corporate
Top Advertising Executive - Division/Subsidiary/Business Unit
Top Advertising Executive - Corporate
Top Government Affairs Executive - Division/Subsidiary/Business Unit
Top Government Affairs Executive - Corporate
Top Public Relations Executive - Division/Subsidiary/Business Unit
Top Public Relations Executive - Corporate
Top Investor Relations Executive
Top Social Networking/Media Executive
Top Digital/e-Commerce Executive - Division/Subsidiary/Business Unit
Top Digital/e-Commerce Executive - Corporate
Top Market Research Executive - Division/Subsidiary/Business Unit
Top Market Research Executive - Corporate
Top Loyalty/Rewards Program Executive - Division/Subsidiary/Business Unit
Top Loyalty/Rewards Program Executive - Corporate
Top Franchising Executive - Division/Subsidiary/Business Unit
Top Franchising Executive - Corporate
Top Logistics/Supply Chain Executive
Top Compliance Executive - Corporate
Top Customer Service Executive - Corporate
Top Mergers and Acquisitions Executive - Corporate
Top Strategic Planning Executive - Division/Subsidiary/Business Unit
Top Strategic Planning Executive - Corporate
Chief Financial Officer (CFO) - Division/Subsidiary/Business Unit
Chief Financial Officer (CFO) - Corporate
Vice President Marketing
Top Marketing Executive - Division/Subsidiary/Business Unit
Top Marketing Executive - Corporate
Vice President Marketing/Sales
Top Marketing/Sales Executive - Division/Subsidiary/Business Unit
Top Marketing/Sales Executive - Corporate
Chief Operating Officer (COO)
President - Division/Subsidiary/Business Unit
Chief Executive Officer (CEO) - Corporate - Non-Chairman
Chairman and Chief Executive Officer (CEO) - Corporate