Salary Surveys / USA / Marketing Compensation Survey - 2020

Marketing Compensation Survey - 2020


Marketing

Current Survey Status

2020 Survey Results Available on DataCentral®

Participating This Year?

Click Here to let us know if you plan on participating in the survey this year, or if you need further information!

Categories

Please note that the materials above are from the 2020 survey, and are for reference purposes only. The 2021 materials will be available in November 2020.

  • .PDF  (Login Required)
  • .XLS  (Login Required)
  • .DOC  (Login Required)

Contact Us

Irene Kang
+1 408 508 3587
irene@wmgnet.com

Soo Lee
+1 408 660 3272
soo@wmgnet.com

PolicyCentral

Compensation related policy and practices information for our surveys is collected and analyzed at PolicyCentral, with over 100 topics from which you can choose.

Learn more

Need Help?
Call us at +1 408 399 4900 
or send an e-mail to:
policycentral@wmgnet.com

Survey Blog

2020 Survey Results Available on DataCentral®
02 September 2020

2020 Survey Materials Available
3 December 2019

2019 Survey Results Available on DataCentral®
19 August 2019

2018 Survey Results Available on DataCentral®
17 August 2018

2017 Survey Results Available on DataCentral®
11 August 2017

2016 Survey Results Available on DataCentral®
11 August 2016

2015 Survey Results Available on DataCentral®
04 August 2015

Conducted annually since 1995, the Marketing Compensation Survey is the premier source of data regarding marketing positions for a wide variety of industries, including consumer products, technology, restaurants and food service, banking, insurance, financial services, automotive, transportation, hospitality, and entertainment.

A list of the 235 participants from the 2020 survey is available below for your review.

Key Features

  • Total Cash Compensation data including Base Salary, Profit Sharing, Performance Bonuses, Team Awards, Discretionary Bonuses, LTI Valuations and Prevalence, etc.
  • Geographic breakouts of data for country, major regions, state, and over 100 major metro areas throughout the world
  • Product and Revenue Level breakouts
  • 235 participants were included in the 2020 edition
  • Global coverage for 18 countries, including the United States
  • Over 430 benchmark jobs, each with detailed job descriptions covering the following critical Marketing functions:
    • Marketing Communications
    • Localization
    • Video Communications
    • Trade Shows / Exhibits / Events
    • Creative / Graphics Design
    • Advertising / Media
    • Catalog / Direct Mail
    • Packaging Design / Engineering
    • External Advertising Agency
    • Public Relations / Community Affairs
    • Social Networking / Interactive Marketing
    • Marketing Planning / Business Development
    • Distribution Channels
    • Technical Support Strategic Planning
    • Pricing
    • Digital Marketing / e-Commerce
    • Market Research / Competitive Intelligence / Data
      Analysis / Customer Experience
    • Product Marketing and Brand Management
    • Marketing Education and Training
    • Telemarketing / Telesales
    • Customer Service / Technical Support
    • Senior Executives

Competitive Comparison

How does the WMG Marketing Compensation Survey stack up to the competition???

For a quick summary of the key features, coverage and pricing of our survey and other major surveys sources, click here. 

New This Year

New/Revised Survey Jobs

MARKET RESEARCH / COMPETITIVE INTELLIGENCE / DATA ANALYSIS / CUSTOMER EXPERIENCE

Data Scientist - Career
Data Scientist - Senior / Expert
Data Scientist - Consultant
Data Scientist Manager/Director A – First Level
Data Scientist Manager/Director B – Second Level

SENIOR EXECUTIVES

Chief Financial Officer (CFO) - Division/Subsidiary/Business Unit
Chief Financial Officer (CFO) - Corporate

Please refer to the survey Input Instructions for a full list of updated and revised survey content.

Countries

The survey covers 18 major countries in the Americas, EMEA, and Asia Pacific, with over 200 specific metropolitan areas included. 
Argentina
Australia
Brazil
Canada
China
France
 Germany
Hong Kong
India
Italy
Japan
Mexico
 Netherlands
Singapore
Spain
Switzerland
United Kingdom
United States

Survey Schedule

November 2019
15 April 2020
August 2020
Distribution of Input Materials
Deadline for Submission of Data – Earn a $150 discount for submitting on-time!
Results available to Participants via DataCentral®

Survey Fees

All survey results are delivered via our DataCentral® online survey report tool. You have YEAR ROUND access to both the Standard Report which includes data from ALL participants on ALL jobs, and Custom Report where you can create your own report selections based on your choice of companies, product sectors, geographies, revenue, etc. With the Custom Report you have complete control of the complexity of analyses, comparisons, and customization of results from the survey database, and you can run an unlimited number of reports to satisfy your needs on a 24x7 basis. All results are provided in both PDF and XLS Formats, including uploadable XLS versions.

DataCentral® Access   
Provides BOTH Standard and Custom Report Access   
  $ 3,450
Hard Copy of Standard Report (in addition to the fee above)    $ 300

You will have access to results for any country in which you have submitted your own data at no additional cost.  For those countries where you have not submitted data, you can make a onetime purchase of that country report for an additional $ 1,400.

Survey Discounts

We firmly believe in rewarding our survey participants for helping to make our surveys better. You can earn significant discounts this year!

$ 150   On-Time Discount if you submit your data by 15 April 2020 (Discount Extended to 15 May 2020)
$ 250   Previous Participant Discount for all 2019 Marketing Survey Participants
 $ 100   PolicyCentral® Discount if you complete/update the "CORE" topics in PolicyCentral
$ 500   New Participant Referral Discount for each new participant you refer – PLUS the company you refer also receives this discount!

Participants are invoiced when we receive their input to the survey. All applicable discounts are applied at that time.

Survey Results and Samples - DataCentral®

There are two levels of results access available depending on your needs…whether you only need the Standard Report in PDF or XLS format covering ALL of the participants and ALL of the jobs, or Custom Report access which provides complex reporting “drill-down” capabilities.  Regardless of the level chosen, all participants will receive a FULL YEAR of 24x7 access to DataCentral® to download your reports online, or run unlimited Custom Reports and get immediate results. Both levels described below will provide the analyses in both PDF and XLS Formats.

STANDARD DOWNLOADABLE REPORTS 
Download the full survey Standard Report which contains ALL data from ALL participants.  Your data is included in the computation of job data statistics and totals.  Available in both Adobe Acrobat.pdf and Excel.xls formats, at no additional cost. 

  • Job Descriptions:  Uploadable job descriptions in Excel, Word and Adobe Acrobat are also provided at no additional cost.
  • Summary Report:  Displays a line of data for each job, including basic statistics such as:
Average or Median Bonus 
Average or Variable Cash Compensation
Average or Median Total Compensation
Average or Median Target Bonus Percentage
LTI Value
LTI + Current Total Cash
Average Span of Control 
Total Number of Incumbents 
Total Number of Companies

View a sample of the Summary Report

  • Detail Report:  Provides a full page of data analysis for each job, including statistics on each pay element such as:
Highest Rate Reported 
90th, 75th, 50th, 25th 10th Percentiles 
Lowest Rate Reported 
Number of Employees Reported 
Employee Weighted Average 
Number of Companies 
Company Weighted Average
Earnings Mix: Showing Base, Variable Cash Compensation as a percentage of Total Cash 
Prevalence and Impact Statistics and Analysis for various Pay Elements
LTI Value
LTI + Current Total Cash
LTI Eligibility
Organizational Level
International Responsibility
FLSA Status

View a sample of the Detail Report

  • Breakout Report:  For each survey job, displays averages or median of each pay element by Product Segment, Geographic Area and Revenue.
Average or Median Base Pay
Average or Median Bonus 
Average or Median Variable Cash Compensation
Average or Median Total Cash Compensation
Average or Median Target Bonus Percentage
LTI Value
LTI + Current Total Cash
Total Number of Incumbents 
Total Number of Companies 

View a sample of the Breakout Report

  • LTI Detail Report: Displays Average & Percentile data for Total Cash Compensation by: A. Base Pay, Bonus, and other variable Compensation, B. LTI Eligibility by Full Value LTI, Cash LTI and Combination LTI, C. Total Direct Compensation consisting of Cash + LTI.

    View a sample of the LTI Report
  • Uploadable Excel Report:  Provides a job-by-job spreadsheet report with all of the major statistics and pay elements laid out in a readily uploadable format for third party analysis software.
A hard copy, printed version of the Standard Report is also available for an additional $300.

CUSTOM GENERATED REPORTS 
The Custom Report Option offers detailed and full customized reporting capability.  Ideal for participants who need reports based on a selected set of participants or to meet specific scoping criteria.  You have complete control and flexibility in defining your own reports to include the pay elements and statistics you require.

Company Selections
Company Size by Revenue or Employment
Business Segment and Product Category
Geographic Area: Region/State/Metro Area
Data Elements and Statistics Calculations
Custom Percentiles
Standard Deviations
Weighted and Simple Averages
Data Aging
And much more!

Includes all of the above reports from the Standard level PLUS

  • Uploadable Excel Breakout Report:  Similar to the Uploadable Excel Report above, PLUS adds the ability to split the results into categories such as Geography, Product, or Revenue, etc.
  • Market Comparison Report:  Provides a tabular and graphic comparison of your own company data to that of your selected market. An easy way to show competitive standing of your company.
View a sample of the Market Comparison Report

For a live demonstration of the power, flexibility and capabilities of DataCentral go to www.wmgnet.com and scroll down to ”Our Features” under “DataCentral” and click on “Take a Test Drive”, or call Irene Kang at +1 408 508 3587 for additional guidance.


Recent Participants - 2020

AUTOMOTIVE
Audi
AutoNation
AutoZone
Goodyear Tire & Rubber
Gulf States Toyota
Hyundai Motor America
John Deere
Subaru of America
Volkswagen Group of America
ADVERTISING & MEDIA
Hahn Public
Harvard Business School Publishing
International Data Group
Leo Burnett USA
Meredith
Merkle
Quad
RRD
Thryv
WE Communications
CONSUMER PRODUCTS  
1 800 Contacts
Altria Group
American Greetings
AmerisourceBergen
Bose
Colgate-Palmolive
Crayola
doTERRA International
Estee Lauder
Hallmark Cards
Hasbro
HoMedics
Johnson & Johnson
Johnson & Johnson - Consumer Products
Johnson & Johnson - Medical Devices
Johnson & Johnson - Pharmaceutical
Levi Strauss
Mary Kay
Mattel
Maui Jim
Rodan + Fields
Scotts Miracle Gro
Snap-On
Stampin Up
TaylorMade adidas Golf
The Nature's Bounty
Unilever
Valvoline
ENTERTAINMENT      
American Public Media
Detroit Red Wings
Disney World
Disneyland
Ilitch Holdings
Madison Square Garden
Major League Baseball
Meredith
National Football League
Olympia Entertainment
Tegna
Universal Orlando
FOOD & BEVERAGE  
Agri Beef
Blue Diamond Growers
Cargill
Coca-Cola
Constellation Brands
Del Monte Foods
Delicato Family Vineyards
E. & J. Gallo Winery
Frito-Lay North America
Hershey
Kellogg
Little Caesars Pizza
Mars North America
McCormick
Nestle USA
North America Beverages
organicgirl
Pepsico
Schwans
Southern Glazer's Wine & Spirits
The Wine Group
FINANCIAL SERVICES / INSURANCE 
AAA The Auto Club Group
Aetna
Aflac
Allianz Life Insurance
Allstate Insurance
American Century Investments
Ameriprise Financial
Amica Mutual Insurance
Automobile Club of Southern California
Black & Veatch
Blue Cross Blue Shield of North Carolina
Capital Group
CIGNA
CME Group
Country Financial
CUNA Mutual
Deloitte Services
Discover Financial Services
Dun & Bradstreet
Edward Jones
Empower Retirement
Erie Insurance Group
Farmers Insurance
Firefighters First FCU
Freddie Mac
Gensler
Huntington National Bank
ICW Group
Jackson National Life Insurance
John Deere Financial
Liberty Mutual Insurance
MassMutual
Mutual of Omaha
Nationwide Mutual Insurance
New York Life Insurance
New York Life Investment Management
Northern Trust
Northwestern Mutual
Piper Sandler
Primerica
Principal Financial Group
Prudential Financial
State Farm Insurance
Synovus Financial
T. Rowe Price
Thrivent Financial
TIAA
Tokio Marine HCC
Travelers
USAA
Visa
Volkswagen Credit
Voya Financial
Wells Fargo
Westfield Insurance
RESTAURANT & FOOD SERVICE  
Anheuser-Busch Craft Brewing
Chipotle Mexican Grill
Domino's
Dunkin Brands
KFC
McDonalds
Pizza Hut
Starbucks
Starbucks - Canada
Subway
Taco Bell
YUM! Brands
RETAIL SALES OPERATIONS  
Abercrombie & Fitch
Advance Auto Parts
Albertsons
American Eagle Outfitters
Associated Food Stores
Bath & Body Works
Big Lots Stores
BJ's Wholesale Club
Calvin Klein
Carter's
Crate & Barrel
CVS Health
Designer Brand
Dick's Sporting Goods
Dollar General
Eddie Bauer
Express
Fanatics
Heritage Brands
Hershey's Chocolate World
J. Crew
J. Jill
Kohl's
L Brands
L.L. Bean
Lowe's Home Improvement
Mast
Nordstrom
PacSun
PETCO
PetSmart
Pier 1 Imports
Publix Super Markets
PVH
Raley's
REI Recreational Equipment
rue21
Sally Beauty Holdings
Sam's Club
Savers
Talbots
The Children's Place
Tommy Hilfiger
Torrid
Ulta Beauty
Victoria's Secret
Walmart
Zumiez
TECHNOLOGY & TELECOMMUNICATIONS  
Accenture
AT&T
Black & Veatch
Charter Communications
Facebook
Follett
Jet Propulsion Laboratory
TTech Data
T-Mobile USA
U.S. Cellular
TRAVEL / AIRLINES / HOTELS 
Hertz
Hyatt Hotels & Resorts
Intercontinental Hotels Group
 Marriott International
NetJets
Radisson Hospitality
Vail Resorts
OTHER  
Boston Children's Hospital
Clean Harbors
Concentrix
Consolidated Edison
Cornell University
ICF International
Kaiser Foundation Health Plan
Kaiser Permanente - Mid-Atlantic
 Kaiser Permanente - Northwest
Kenco Group
Matthews International
Nautilus
Novant Health
Penske Truck Leasing
Philadelphia Gas Works
Rotary International
Santee Cooper
Southern California Edison
UnitedHealth Group
Universal Health Services
University of Phoenix
UPS
Waste Management
WestRock

Survey Job Coverage

NEW AND REVISED POSITIONS INDICATED IN BOLD RED ITALICS

MARKETING COMMUNICATIONS

Marketing Specialist - Entry
Marketing Specialist - Intermediate
Marketing Specialist - Career
Marketing Specialist - Senior/Expert
Marketing Specialist - Consultant
Marketing Supervisor
Marketing Manager/Director A - First Level
Marketing Manager/Director B - Second Level

LOCALIZATION

Localization Specialist - Entry
Localization Specialist - Intermediate
Localization Specialist - Career
Localization Specialist - Senior/Expert
Localization Specialist - Consultant
Localization Supervisor
Localization Manager/Director A - First Level
Localization Manager/Director B - Second Level

VIDEO COMMUNICATIONS

Videographer/Camera Operator - Entry
Videographer/Camera Operator - Intermediate
Videographer/Camera Operator - Career
Videographer/Camera Operator - Senior/Expert
Video Editor - Entry
Video Editor - Intermediate
Video Editor - Career
Video Editor - Senior/Expert
Studio/Remote Technician/Engineer - Entry
Studio/Remote Technician/Engineer - Intermediate
Studio/Remote Technician/Engineer - Career
Studio/Remote Technician/Engineer - Senior/Expert
Video Director/Producer - Entry
Video Director/Producer - Intermediate
Video Director/Producer - Career
Video Director/Producer - Senior/Expert
Video Director/Producer - Consultant
Video Operations Manager/Director A - First Level
Video Operations Manager/Director B - Second Level

TRADE SHOWS / EXHIBITS / EVENTS

Trade Show/Exhibits/Events Specialist - Entry
Trade Show/Exhibits/Events Specialist - Intermediate
Trade Show/Exhibits/Events Specialist - Career
Trade Show/Exhibits/Events Specialist - Senior/Expert
Trade Show/Exhibits/Events Specialist - Consultant
Trade Show/Exhibits/Events Manager/Director A - First Level
Trade Show/Exhibits/Events Manager/Director B - Second Level
Meeting/Conference Planning Specialist - Entry
Meeting/Conference Planning Specialist - Intermediate
Meeting/Conference Planning Specialist - Career
Meeting/Conference Planning Specialist - Senior/Expert
Meeting/Conference Planning Specialist - Consultant
Meeting/Conference Planning Manager/Director A - First Level
Meeting/Conference Planning Manager/Director B - Second Level
Corporate Events Specialist - Entry
Corporate Events Specialist - Intermediate
Corporate Events Specialist - Career
Corporate Events Specialist - Senior/Expert
Corporate Events Specialist - Consultant
Corporate Events/Sponsorship Manager/Director A - First Level
Corporate Events/Sponsorship Director - National Level

CREATIVE / GRAPHICS DESIGN

Graphics Design Specialist - Entry
Graphics Design Specialist - Intermediate
Graphics Design Specialist - Career
Graphics Design Specialist - Senior/Expert
Graphics Design Specialist - Consultant
Art Director - No Staff Responsibilities
Creative Director A - First Level
Creative Director B - Second Level
Vice President Creative

ADVERTISING / MEDIA

Copywriter - Entry
Copywriter - Intermediate
Copywriter - Career
Copywriter - Senior/Expert
Copywriter - Consultant
Copy Editor - Entry
Copy Editor - Intermediate
Copy Editor - Career
Copy Editor - Senior/Expert
Copy Editor - Consultant
Copy Manager A - First Level
Media Production Traffic Coordinator - Entry
Media Production Traffic Coordinator - Intermediate
Media Production Traffic Coordinator - Career
Media Production Traffic Coordinator - Senior/Expert
Media Production Traffic Coordinator - Consultant
Media Production Traffic Manager/Director A - First Level
Media Production Traffic Manager/Director B - Second Level
Print Media Manager A - First Level
Print Media Manager B - Second Level
Broadcast Media Manager A - First Level
Broadcast Media Manager B - Second Level
Media Buyer - Intermediate
Media Buyer - Career
Media Buyer - Senior/Expert
Media Buyer - Consultant
Media Services Manager/Director A - First Level
Media Services Manager/Director B - Second Level
Advertising and Sales Promotion Specialist - Intermediate
Advertising and Sales Promotion Specialist - Career
Advertising and Sales Promotion Specialist - Senior/Expert
Advertising and Sales Promotion Manager/Director A - First Level
Advertising and Sales Promotion Manager/Director B - Second Level
Internal Advertising Manager/Director A - First Level
Internal Advertising Manager/Director B - Second Level
Photo Studio Coordinator - Entry
Photo Studio Coordinator - Intermediate
Photo Lab Technician
Photographer - Intermediate
Photographer - Career
Photographer - Senior/Expert
Photo Studio Supervisor
Photo Art Manager/Director A - First Level

CATALOG / DIRECT MAIL

Catalog Production Coordinator - Entry
Catalog Production Coordinator - Intermediate
Catalog Production Coordinator - Career
Catalog Production Coordinator - Senior/Expert
Catalog Production Manager
Catalog Planning Manager
Head of Catalog Production
Circulation Planning Analyst - Entry
Circulation Planning Analyst - Intermediate
Circulation Planning Analyst - Career
Circulation Planning Analyst - Senior/Expert
Circulation Manager/Director A - First Level
Catalog/Direct Mail Marketing Manager/Director A - First Level
Catalog/Direct Mail Marketing Manager/Director B - Second Level

PACKAGING DESIGN / ENGINEERING

Packaging Designer - Entry
Packaging Designer - Intermediate
Packaging Designer - Career
Packaging Designer - Senior/Expert
Packaging Designer - Consultant
Packaging Engineer - Entry
Packaging Engineer - Intermediate
Packaging Engineer - Career
Packaging Engineer - Senior/Expert
Packaging Engineer - Consultant
Package Design/Engineering Manager A
Package Design/Engineering Manager B
Package Design/Engineering Manager/Director

EXTERNAL ADVERTISING AGENCY

Account Executive - Entry
Account Executive - Intermediate
Account Executive - Career
Account Executive - Senior/Expert
Account Executive - Consultant
Account Manager/Director A - First Level
Account Manager/Director B - Second Level

PUBLIC RELATIONS / COMMUNITY AFFAIRS

Public Relations Specialist - Entry
Public Relations Specialist - Intermediate
Public Relations Specialist - Career
Public Relations Specialist - Senior/Expert
Public Relations Specialist - Consultant
Press Release Manager
Government Relations Representative - Intermediate
Government Relations Representative - Career
Government Relations Representative - Senior/Expert
Government Relations Manager/Director A - First Level
Government Relations Manager/Director B - Second Level
Community Affairs/Contributions Specialist - Entry
Community Affairs/Contributions Specialist - Intermediate
Community Affairs/Contributions Specialist - Career
Community Affairs/Contributions Specialist - Senior/Expert
Community Affairs/Contributions Specialist - Consultant
Ethnic Marketing Manager/Director
Community Affairs/Contributions Manager/Director A - First Level
Community Affairs/Contributions Manager/Director B - Second Level
Investor Relations Analyst - Intermediate
Investor Relations Analyst - Career
Investor Relations Analyst - Senior/Expert
Investor Relations Analyst - Consultant
Investor Relations Manager/Director A - First Level
Investor Relations Manager/Director B - Second Level
Public Relations Manager/Director A - First Level
Public Relations Manager/Director B - Second Level

SOCIAL NETWORKING / INTERACTIVE MARKETING

Social Networking Media Specialist - Entry
Social Networking Media Specialist - Intermediate
Social Networking Media Specialist - Career
Social Networking Media Specialist - Senior/Expert
Social Networking Media Specialist - Consultant
Social Networking Media Manager/Director A - First Level
Social Networking Media Manager/Director B - Second Level

MARKETING PLANNING / BUSINESS DEVELOPMENT

Marketing Planning and Program Specialist - Entry
Marketing Planning and Program Specialist - Intermediate
Marketing Planning and Program Specialist - Career
Marketing Planning and Program Specialist - Senior/Expert
Marketing Planning and Program Specialist - Consultant
Marketing Planning and Program Manager/Director A - First Level
Marketing Planning and Program Manager/Director B - Second Level
Regional Marketing Manager/Director A - First Level
Regional Marketing Manager/Director B - Second Level
Business Development Specialist - Entry
Business Development Specialist - Intermediate
Business Development Specialist - Career
Business Development Specialist - Senior/Expert
Business Development Specialist - Consultant
Business Development Manager/Director A - First Level
Business Development Manager/Director B - Second Level
Loyalty and Rewards Program Specialist - Intermediate
Loyalty and Rewards Program Specialist - Career
Loyalty and Rewards Program Specialist - Senior/Expert
Loyalty and Rewards Program Manager/Director A - First Level
Loyalty and Rewards Program Manager/Director B - Second Level
Bids, Proposals, and Contracts - Entry
Bids, Proposals, and Contracts - Intermediate
Bids, Proposals, and Contracts - Career
Bids, Proposals, and Contracts - Senior/Expert
Bids, Proposals, and Contracts - Consultant
Bids, Proposals, and Contracts Manager/Director A - First Level
Bids, Proposals, and Contracts Manager/Director B - Second Level
Licensing Agreement Manager/Director A - First Level
Strategic Alliance Manager/Director A - First Level
Franchise Sales Representative - Career
Franchise Sales Representative - Senior/Expert
Franchise Sales Representative - Consultant
Franchise Operations Representative - Career
Franchise Operations Representative - Senior/Expert
Franchise Development Manager/Director A - First Level
Franchise Development Manager/Director B - Second Level

DISTRIBUTION CHANNELS

Distribution Channels Specialist - Entry
Distribution Channels Specialist - Intermediate
Distribution Channels Specialist - Career
Distribution Channels Specialist - Senior/Expert
Distribution Channels Specialist - Consultant
Distribution Channels Program Manager/Director A - First Level
Distribution Channels Program Manager/Director B - Second Level

TECHNICAL SUPPORT STRATEGIC PLANNING

Technical Support Marketing Specialist - Entry
Technical Support Marketing Specialist - Intermediate
Technical Support Marketing Specialist - Career
Technical Support Marketing Specialist - Senior/Expert
Technical Support Marketing Specialist - Consultant
Technical Support Marketing Program Manager/Director A - First Level
Technical Support Marketing Program Manager/Director B - Second Level

PRICING

Pricing Analyst - Entry
Pricing Analyst - Intermediate
Pricing Analyst - Career
Pricing Analyst - Senior/Expert
Pricing Analyst - Consultant
Pricing Analysis Manager/Director A - First Level
Pricing Analysis Manager/Director B - Second Level

DIGITAL MARKETING / E-COMMERCE

Digital Content Coordinator - Entry
Digital Content Coordinator - Intermediate
Digital Content Coordinator - Career
Digital Content Coordinator - Senior/Expert
Digital Content Coordinator - Consultant
Digital Content Manager/Director A - First Level
Digital Content Manager/Director B - Second Level
Digital Graphics Designer - Entry
Digital Graphics Designer - Intermediate
Digital Graphics Designer - Career
Digital Graphics Designer - Senior/Expert
Digital Graphics Designer - Consultant
Digital Graphics Design Manager/Director A - First Level
Digital Graphics Design Manager/Director B - Second Level
Digital Technical Developer - Entry
Digital Technical Developer - Intermediate
Digital Technical Developer - Career
Digital Technical Developer - Senior/Expert
Digital Technical Developer - Consultant
Digital Technical Development Manager/Director A - First Level
Digital Technical Development Manager/Director B - Second Level
Digital Security Specialist - Career
Digital Security Specialist - Senior/Expert
Digital Security Manager/Director A - First Level
Digital Security Manager/Director B - Second Level
SEO/Digital Analytics Specialist - Entry
SEO/Digital Analytics Specialist - Intermediate
SEO/Digital Analytics Specialist - Career
SEO/Digital Analytics Specialist - Senior/Expert
SEO/Digital Analytics Specialist - Consultant
SEO/Digital Analytics Manager/Director A - First Level
SEO/Digital Analytics Manager/Director B - Second Level
Digital/e-Commerce Marketing Analyst - Entry
Digital/e-Commerce Marketing Analyst - Intermediate
Digital/e-Commerce Marketing Analyst - Career
Digital/e-Commerce Marketing Analyst - Senior/Expert
Digital/e-Commerce Marketing Analyst - Consultant
On-Line Merchandiser - Entry
On-Line Merchandiser - Intermediate
On-Line Merchandiser - Career
On-Line Merchandiser - Senior/Expert
On-Line Merchandiser - Consultant
On-Line Merchandising Manager/Director A - First Level
On-Line Merchandising Manager/Director B - Second Level
Digital/e-Commerce Technology Manager/Director
Digital/e-Commerce Marketing Manager/Director A - First Level
Digital/e-Commerce Marketing Manager/Director B - Second Level
Strategic Merchandiser - Entry
Strategic Merchandiser - Intermediate
Strategic Merchandiser - Career
Strategic Merchandiser - Senior/Expert
Strategic Merchandiser - Consultant
Strategic Merchandising Manager/Director A - First Level
Strategic Merchandising Manager/Director B - Second Level
Strategic Merchandising Vice President

MARKET RESEARCH / COMPETITIVE INTELLIGENCE / DATA ANALYSIS / CUSTOMER EXPERIENCE

Market Research Specialist - Entry
Market Research Specialist - Intermediate
Market Research Specialist - Career
Market Research Specialist - Senior/Expert
Market Research Specialist - Consultant
Competitive Intelligence Specialist - Entry
Competitive Intelligence Specialist - Intermediate
Competitive Intelligence Specialist - Career
Competitive Intelligence Specialist - Senior/Expert
Competitive Intelligence Specialist - Consultant
Competitive Intelligence Manager/Director A - First Level
Competitive Intelligence Manager/Director B - Second Level
Market Research Manager/Director A - First Level
Market Research Manager/Director B - Second Level
Marketing Database Analyst - Entry
Marketing Database Analyst - Intermediate
Marketing Database Analyst - Career
Marketing Database Analyst - Senior/Expert
Marketing Database Analyst - Consultant
Marketing Database Statistician - Entry
Marketing Database Statistician - Intermediate
Marketing Database Statistician - Career
Marketing Database Statistician - Senior/Expert
Marketing Database Statistician - Consultant
Marketing Database Analysis Manager/Director A - First Level
Marketing Database Analysis Manager/Director B - Second Level
Data Scientist - Career
Data Scientist - Senior/Expert
Data Scientist - Consultant
Data Science Manager/Director A - First Level
Data Science Manager/Director B - Second Level
Product and Brand Strategy Manager/Director A - First Level
Product and Brand Strategy Manager/Director B - Second Level

PRODUCT MARKETING AND BRAND MANAGEMENT - GENERIC
(Excludes Product Codes FS, AU, CX, FO, RF, and RS)

Assistant Product/Brand Manager A - Bachelor Entry
Assistant Product/Brand Manager A - Master Entry
Associate Product/Brand Manager B
Product/Brand Manager C
Senior Product/Brand Manager D
Product/Brand Director
Product/Brand Vice President

PRODUCT MARKETING AND BRAND MANAGEMENT - DURABLE GOODS
Products intended for use for more than one year e.g. Autos, Refrigerators, Jewelry, Appliances, and Housewares (Only valid for Product Codes AU and CX)

Assistant Product/Brand Manager A - Durable Goods - Bachelor Entry
Assistant Product/Brand Manager A - Durable Goods - Master Entry
Associate Product/Brand Manager B - Durable Goods
Product/Brand Manager C - Durable Goods
Senior Product/Brand Manager D - Durable Goods
Product/Brand Director - Durable Goods
Product/Brand Vice President - Durable Goods

PRODUCT MARKETING AND BRAND MANAGEMENT - NON-DURABLE GOODS
Products normally consumed in less than one year e.g. Cosmetics, Food, Automotive Lubricants, Household Consumables, Drugs, and Toys (Only valid for Product Codes FO and CX)

Assistant Product/Brand Manager A - Non-Durable Goods - Bachelor Entry
Assistant Product/Brand Manager A - Non-Durable Goods - Master Entry
Associate Product/Brand Manager B - Non-Durable Goods
Product/Brand Manager C - Non-Durable Goods
Senior Product/Brand Manager D - Non-Durable Goods
Product/Brand Director - Non-Durable Goods
Product/Brand Vice President - Non-Durable Goods

PRODUCT MARKETING AND BRAND MANAGEMENT – APPAREL/FOOTWEAR/FASHION ACCESSORIES
Apparel, Footwear, and Fashion Accessories (Only valid for Product Code CX)

Assistant Product/Brand Manager A – Apparel/Footwear/Fashion Accessories - Bachelor Entry
Assistant Product/Brand Manager A – Apparel/Footwear/Fashion Accessories - Master Entry
Associate Product/Brand Manager B – Apparel/Footwear/Fashion Accessories
Product/Brand Manager C – Apparel/Footwear/Fashion Accessories
Senior Product/Brand Manager D – Apparel/Footwear/Fashion Accessories
Product/Brand Director – Apparel/Footwear/Fashion Accessories
Product/Brand Vice President – Apparel/Footwear/Fashion Accessories

PRODUCT MARKETING AND BRAND MANAGEMENT - RETAIL SALES/RESTAURANTS
Retail Sales and Restaurants (Only valid for Product Codes RF and RS)

Assistant Product/Brand Manager A - Retail Sales/Restaurants - Bachelor Entry
Assistant Product/Brand Manager A - Retail Sales/Restaurants - Master Entry
Associate Product/Brand Manager B - Retail Sales/Restaurants
Product/Brand Manager C - Retail Sales/Restaurants
Senior Product/Brand Manager D - Retail Sales/Restaurants
Product/Brand Director - Retail Sales/Restaurants
Product/Brand Vice President - Retail Sales/Restaurants

PRODUCT MARKETING AND BRAND MANAGEMENT - OTHER CONSUMER PRODUCTS
Other, combination or default if not an identifiable sub-group (Only valid for Product Code CX)

Assistant Product/Brand Manager A - Other Consumer Products - Bachelor Entry
Assistant Product/Brand Manager A - Other Consumer Products - Master Entry
Associate Product/Brand Manager B - Other Consumer Products
Product/Brand Manager C - Other Consumer Products
Senior Product/Brand Manager D - Other Consumer Products
Product/Brand Director - Other Consumer Products
Product/Brand Vice President - Other Consumer Products

PRODUCT MARKETING AND BRAND MANAGEMENT - FINANCIAL SERVICES
(Only valid for Product Code FS)

Assistant Product/Brand Manager A - Financial Services - Bachelor Entry
Assistant Product/Brand Manager A - Financial Services - Master Entry
Associate Product/Brand Manager B - Financial Services
Product/Brand Manager C - Financial Services
Senior Product/Brand Manager D - Financial Services
Product/Brand Director - Financial Services
Product/Brand Vice President - Financial Services

MARKETING EDUCATION AND TRAINING

Trainer/Developer - Entry
Trainer/Developer - Intermediate
Trainer/Developer - Career
Trainer/Developer - Senior/Expert
Trainer/Developer - Consultant
Marketing Education and Training Manager/Director A - First Level
Marketing Education and Training Manager/Director B - Second Level

TELEMARKETING / TELESALES

Telemarketing Representative - Entry (Inbound)
Telemarketing Representative - Entry (Outbound)
Telemarketing Representative - Intermediate
Telemarketing Representative - Career
Telemarketing Representative - Lead
Telemarketing Supervisor
Telemarketing Manager/Director A - First Level
Telemarketing Manager/Director B - Second Level

CUSTOMER SERVICE / TECHNICAL SUPPORT

Technical Support/Help Desk Representative - Intermediate
Technical Support/Help Desk Representative - Career
Technical Support/Help Desk Representative - Senior/Expert/Lead
Customer Service Representative - Entry
Customer Service Representative - Intermediate
Customer Service Representative - Career
Customer Service Representative - Senior/Expert/Lead
Customer Care Supervisor
Customer Care Manager/Director A - First Level
Customer Care Manager/Director B - Second Level

SENIOR EXECUTIVES

Top Events/Promotions Executive - Division/Subsidiary/Business Unit
Top Events/Promotions Executive - Corporate
Top Creative Executive - Division/Subsidiary/Business Unit
Top Creative Executive - Corporate
Top Advertising Executive - Division/Subsidiary/Business Unit
Top Advertising Executive - Corporate
Top Government Affairs Executive - Division/Subsidiary/Business Unit
Top Government Affairs Executive - Corporate
Top Public Relations Executive - Division/Subsidiary/Business Unit
Top Public Relations Executive - Corporate
Top Investor Relations Executive
Top Social Networking/Media Executive
Top Digital/e-Commerce Executive - Division/Subsidiary/Business Unit
Top Digital/e-Commerce Executive - Corporate
Top Market Research Executive - Division/Subsidiary/Business Unit
Top Market Research Executive - Corporate
Top Loyalty/Rewards Program Executive - Division/Subsidiary/Business Unit
Top Loyalty/Rewards Program Executive - Corporate
Top Franchising Executive - Division/Subsidiary/Business Unit
Top Franchising Executive - Corporate
Top Logistics/Supply Chain Executive
Top Compliance Executive - Corporate
Top Customer Service Executive - Corporate
Top Mergers and Acquisitions Executive - Corporate
Top Strategic Planning Executive - Division/Subsidiary/Business Unit
Top Strategic Planning Executive - Corporate
Chief Financial Officer (CFO) - Division/Subsidiary/Business Unit
Chief Financial Officer (CFO) - Corporate
Vice President Marketing
Top Marketing Executive - Division/Subsidiary/Business Unit
Top Marketing Executive - Corporate
Vice President Marketing/Sales
Top Marketing/Sales Executive - Division/Subsidiary/Business Unit
Top Marketing/Sales Executive - Corporate
Chief Operating Officer (COO)
President - Division/Subsidiary/Business Unit
Chief Executive Officer (CEO) - Corporate - Non-Chairman
Chairman and Chief Executive Officer (CEO) - Corporate